- “The presence of Amazon strikes the momentum of Sephora on the Internet Because of the “aggressive” pricing strategy. LVMH recorded revenues of $ 23.1 billion for the first three months of the year, a decrease of 3 % compared to the same period last year.
LVMH reported its profits in the first quarter of 2025 on Monday, and Sephora It was a noticeable weakness of the presence of luxury US blocs – even though the fashion brand works well worldwide.
While the demand for jewelry, skin, and fashion “remained directed to good and accelerated it modestly” compared to the back half of the year 2024, Sephora on the other hand faced very difficult companies after moving to the double number last year, and this explains the serial slowdown in the American market at the group level, “Cecile Cabanis, LVMH, LVMH, LVMH, Say in the call.
Sephora had, in general, had a fairly good quarter with strong brick growth, mortar and product sales. But Sephora suffers from a “slightly lower momentum when it comes to e -commerce” in the United States specifically, “because the Amazon is very aggressive and that it is often aggressive related to the price, and we try to avoid this technology.”
LVMH is no longer immediately luckRequest to comment.
For relevant products, Amazon seems to be identical to Sephora, if not directly overcoming them, in pricing. For example, for Kérastase Gloss Absolu, for example, Sephora sells a bottle of 1.52 ounce for $ 36; On the Amazon, This same product is $ 26– About 28 % discount.
Goldman Sachs Louise, Verdehorrest Kabannis, asked about the invitation of “the period of unprecedented headlines”, and certainly, the LVMH financing head admitted that the uncertainty in the market seems to be “some influence” on demand.
“It is true that operating clients are more at risk in less positive and doubtful economic sessions, and may have had some influence in recent weeks,” Kabannis said.
The total LVMH revenue decreased by 3 % in the first quarter, but the company said it is proud of how “the company continues to show flexibility” during the troubled times.
This story was originally shown on Fortune.com
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