LG TVs will Soon benefit from artificial intelligence The form is designed to show ads that are in line with closely with the personal beliefs and emotions of viewers.
The company plans to integrate the artificial intelligence technology of the partner company in its TV program in order to explain the psychological factors that affect the viewer, such as personal interests, character characteristics and lifestyle options. The goal is to show LG Webos users ads that will affect them emotionally.
The next advertising approach comes through a multi -year license deal with ZenapseThe company that describes itself as a software marketing platform as a service that can pay sales of the advertiser “with emotional intelligence that works with artificial intelligence materials.” LG will use Zenapse technology to divide Webos users into private market sectors that are supposed to be more beneficial to advertisers. LG AD Solutions announced the LG advertising business on Tuesday.
This technology will be used to inform the ads presented on the main LG Smart TVs screens, and TV channels backed by free ads, and elsewhere throughout the Webos, for each Streamtv Insider. She said that LG will use Zenapse technology “to expand the development of new software and going to the market.” LG has not specified the period of the license deal with Zenapse.
The Zenapse platform for connected TVs (CTVS), Zenvision, is able to explain the types of feelings shown in the content that someone is watching on TV, partly using information available to the audience about the text, movie or plot. The post indicated that Zenvision also analyzes the behavior of the viewer, and the collection of viewers based on their consumption patterns. Under the new partnership, Zenvision can use LG data from the automatic content recognition program on LG TVs.
With all this information, Zenvision will assemble the viewers of LG TV in the very specific market sectors, such as “ACCIENVes that depend on goals”, “social conductors”, or “emotionally involved planners”. Zenapse’s Website For Zenvision refers to other potential market sectors, including “digital adoptions”, “well -being of wellness”, “positive influence, environment” and “Money Matters”.
Companies that pay to advertise on LG TVs can then target viewers based on the market sectors of Zenvision and provide an “emotional advertisement”, according to the Zenapse website.
This type of targeted advertisement aims to make advertisers more in -depth information about TV viewers more than demographic data or even contextual ads (which display ads based on what the viewer sees) through psychological data. Demographic data gives viewers information to advertisers, such as the site, age, gender, race, marital status and income. Psychological data is supposed to go deep into depth and allow advertisers to target people on the basis of so -called psychological factors, such as personal beliefs, values and situations. As Saleforce Explain“Psychological retail deepens its psyche” from relying on demographic data.
“As viewers advance with the content, the consumer Zenvision understands the depth, and our fragmentation is constantly developing to improve predictions,” says Zenvision.
Get emotional
LG partnership comes with Zenapse while advertisers are struggling to attract the feelings of TV viewers. Google, for example, tried to tighten the hearts of parents with reputation now Dear Sydney Announcement It was broadcast during the Summer Olympics 2024. Looking to pay Gemini, Google hit all the wrong ropes With parents, after a violent reaction, Drag.
The partnership also comes TV operating system operators are looking for new ways To use smart TVs for The development of their advertising business And to make people use TVs to buy things.
With their ability to track the behavior of TV viewers, including what they are watching and searching for them on their TVs, smart TVs are An increased obsession for advertisers. The LG Declaration, CTVS, also indicated “one of the fastest sectors of advertising in the United States, is expected to reach more than $ 40 billion by 2027, an increase of $ 24.6 billion in 2023.”