Krea collects $ 83 million to be one store for Genai creators

Soaked in an attempt to keep up with the various artificial intelligence models that you can use to make content? An emerging Caravan It looks forward to solving this problem specifically for designers and other visual designs, and has now raised $ 83 million for its platform, which it believes will make working with artificial intelligence more smoothly.

The San Francisco -based KERA says the “unified” platform provides multiple models, along with a dedicated interface aimed at making a later quotation and modification that has been sent to these models significantly easier and more specialized. The base of creative users in Perplexity AI, Loop Earclugs, Pixar, LEGAR and Samsung.

Krea funded was announced for the first time today, and the amount of $ 83 million is already in a few segment: newer, chain B, totaling $ 47 million. This was preceded by/seed and a chain of $ 3 million and $ 33 million, respectively. Techcrunch learned from sources close to the deal that the young woman is currently worth $ 500 million after money.

Bain Capital Ventures leads the last round. Among the other major investors in the start -up and Horowitz and abstract projects.

From designs to creators of artificial intelligence

Krea is a daughter of Victor Peres (CEO) and Diego Rodriguez (CTO), who met when they were still students in Barcelona a decade ago. Both consider themselves designs and creators – Perez in playing and producing music, and Rodriguez in art – but they were always interested in artistic materials as well.

“I loved physics, mathematics and problems that challenged my mind,” Perez said.

The degree you provided to each other was engineering and visual systems. Soon they became friends, and Perez is attributed to Rodriguez of his attention to AI.

It was in 2015, several years before the Tuwaidi artificial intelligence boom, but it was a training moment for artificial intelligence. It was when Openai Be establishedAnd startups that make early efforts on the AI’s content They were receiving attention.

After their university grades, the two became researchers of artificial intelligence. Rodriguez ultimately advanced to a return to the Graduate Studies School and won a fellowship from the King of Spain to the presence of Cornell. Peres followed her, she got the same fellowship and a semester appeared later.

But it turned out, Perez ended in Cornell to get the large total for one day.

Why? Before this step, he was already thinking about what would become an early copy of the Krea. Enthusiastic, fell in New York and approached Rodriguez with his idea immediately. Rodriguez jumped with both feet, and the two spoke to build a startup – King of Spain and his colleagues.

Jump

The gap in the market that KREA treats is a big one at the present time. Simply put, the world was immersed quickly with GENAI tools, and this represents many problems for the ordinary designer when it comes to visual models.

Designers are not immediate engineers and do not want to stumble in the artistic process of interrogating verbal intelligence. Designers are not very interested in keeping up with the latest models updates and knowing the most effective model (or less) of what they are trying to do.

“Each model jumps very quickly by another system,” said Aaref Hilaly, a partner in Bain Capital Ventures. “If you are creative and want to use these models (…) having a layer like Krea on all of which are logical and this provides value for the creator. They get the latest models with a great user experience.”

Krea founders argue that they work better when they have programs that understand their sensitivities. Designers are creative, and they will be attracted to programs that help them in their process.

“Many companies focus on replacing the creative workflow,” Perez said. “But we believe that creativity will not be automatic. We are building tools for people to be more creative, and that we are able to focus more on ideas, and to be able to use this new creative means.”

The KERA platform has been prepared outwardly to achieve this goal. Users start entering an idea of ​​an image they want to create. Then this idea is addressed by Krea, which chooses forms that you think can give users the best result based on demand. This may be one or more than one. Users can then edit and customize the resulting options to improve them more.

The idea of ​​”one store” is not completely original: Bo approaches Quora approaches the same idea of ​​text artificial intelligence responses, for example. However, KERA’s ability to modify images is a unique feature that it believes to help maintain the creator’s vision and talent in this mix.

“Why can’t you go to an image (created) (created from artificial intelligence), click and withdraw something or take it out?” Rodriguez’s request. “So the painter will work.”

Perez said the company’s tools covering the photos and fixed videos, and it is working to expand its platform to support the tools to generate sound and music as well. Funding will also be used, as the company says, to build more institutions advantages – so far, the product has been directed to serve individuals and small teams.

“KERA extends human creativity with a product that gives users full control without sacrificing strength or craft,” Anish Charia, the general partner of Andressen Horowitz, told Techcrunch. “They have built a platform that moves quickly the best research of Amnesty International, but they feel intuitive from the first day. This mixture is very rare, and for this reason we are very excited about what awaits us.”