In the world artificial intelligence announced that it is cooperating with Nvidia and Streamlabs To create an intelligent streaming assistant using AI technology.
Streamlabs’ Intelligent Broadcast Assistant is like an interactive co-host, expert producer, and technical assistant that will give freelance creatives the support of a full production team. In the world artificial intelligence This will save on multimedia AI, which can offload tasks from streamers who don’t have large production teams.
The companies made the announcement at Nvidia CEO Jensen HuangKeynote speech in Consumer Electronics Show 2025.

The collaboration combines Streamlabs’ expertise in live streaming and Nvidia ACE Technology for the digital human. The latter includes audio facial animations, 3D rendering technology, as well as AI vision models that can understand what’s happening on screen; and Inworld’s advanced generative AI capabilities for perception and cognition. Together, these technologies simplify streaming while enabling creators to produce engaging, high-quality content.
Creators can choose from supporting characters that complement their streaming style, whether they’re looking for subtle behind-the-scenes support or an energetic co-host.
How it works

Here’s how Inworld works under the hood to power this AI agent:
- Interactive shared hosting: By leveraging Nvidia’s computer vision capabilities to detect events in real-time with Inworld’s ability to guide agent behavior in real-time based on game state and contextual understanding of games like Fortnite, the intelligent streaming assistant can provide contextually relevant feedback at the creator’s request. This awareness enables the assistant to do things like highlight a design at the right time, provide commentary during a dramatic Victory Royale game, or shout out audience members for sending tips.
- Stream product: Like a producer overseeing the flow of a live show, an intelligent streaming assistant can trigger audio and visual effects to enhance high-impact gameplay or clip the best footage for replay. Inworld processes multimedia input from the creator, chat, and game to execute these product actions through the Streamlabs API, giving the creator full control over how their stream appears.
- Technical assistant: Intelligent Streaming Assistant also helps with Streamlabs desktop setup and troubleshooting. Inworld processes input from the creator to execute scene transitions or animations through the Streamlabs API, which helps ensure your stream plays smoothly.
The Intelligent Streaming Assistant will be available via the Streamlabs App Store when the product launches later in 2025.
“The pace of innovation in generative AI is nothing less than extraordinary, pushing us beyond first-generation applications into a new era of cutting-edge agent behavior,” Kellan Gibbs, CEO of Inworld, said in a statement. “Our collaboration with Streamlabs and Nvidia exemplifies how Inworld’s AI agents enable real-time, context-aware interactions. More importantly, it demonstrates the real-world potential of AI to enhance gaming and entertainment, enabling creators to deepen engagement and delight their audiences.”
Live streaming has never been more popular or more demanding. While millions of content creators capture the attention of audiences around the world, the challenges of managing a production, interacting with viewers and providing entertainment commentary at the same time can be overwhelming.
From navigating scene transitions to providing entertaining commentary, streamers must navigate a complex mix of technical and creative requirements, often with limited resources, Inworld AI said.
For new and smaller creators, these hurdles can be more severe, making it difficult to grow their audience and maintain consistency, the company said. Whether you act as a dynamic co-host by engaging the audience through real-time interactivity or as a producer who streamlines artistic workflows, an intelligent broadcast assistant enables creators to focus on what matters most – engaging their audience.
“We hope that thanks to this groundbreaking technology, creators will now be able to embrace AI in a way that is authentic to their brand and empowers them to push the boundaries of innovation,” Ashray Urs, president of Streamlabs, said in a statement. “The first intelligent streaming assistant represents another leap forward for media, giving creators the ability to harness this technology to make streaming easier and more engaging, all while maintaining the level of authenticity they need to nurture and grow their community.”
Inworld’s AI engine and tools unleash the next generation of innovation in gaming and entertainment. Inworld is backed by Lightspeed Venture Partners, Section 32, Intel Capital, Founders Fund, Disney Accelerator, Microsoft M12 Fund, BITKRAFT Ventures, First Spark Ventures co-founded by Eric Schmidt, The Venture Reality Fund, Kleiner Perkins, CRV, Stanford University . , Meta, Micron Ventures, LG Technology Ventures, Samsung Next, NTT Docomo Ventures, and SK Telecom venture capital.
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