Invonymo launches the Mobile Gaming Creative AD game platform

encymo.ai A creative platform backed by artificial intelligence has launched to formulate mobile phone games.

The launch follows the emergence of the first study of the case from the statute, which was first revealed on the industry stage in the GDC 2025, where the creations of advertising that were moved by En express.ai surpassed one of the most important criteria for the customer in the first repetition – and continued to improve across the second and third.

While creative fatigue, UA costs and privacy restrictions click on game marketers, Invonymo.ai offers a way that depends on data and moving forward. In an interview with Gamesbeat, Anna Zadurinko, CEO of Encymo.ai, said in an interview with Gamesbeat, that the platform provides widespread creative thinking and generation, with visions derived from more than 100,000 advertisements tested on the market.

“We have not just matching an advertisement of the best performance-we have overcome it in the second repetition using ideas that artificial intelligence drives,” said Zadurinko. “This is not a coincidence. It is a glimpse of the future of mobile marketing.”

Why is this important for the game industry

Encymo.ai’s success is not only related to one campaign. It reflects a fundamental shift in how to make mobile ads designs. This means that manual repetition courses may be old soon. Creative performance can now expand data range, not just instinct. Zadurinko said the small teams can compete with the top studios using automation.

“We see a future in which the game’s drivers spend less time in guessing and more time limiting what is going on,” said Zadurinko. “I recently spoke with a creative product in Activision Blizzard, and we have agreed alike: AI cannot replace the creative spark – it can only be raised. There is still an art of how to frame you and deliver what the data reveals. Amnesty International will not replace those who embrace it – will replace those who fear it. Those who tend to their skills And adapting them and adapting them to their upcoming skills with the next generation of creative marketing. “

How to work

At the core of Incymo.ai is a special artificial intelligence system that consumes market data, game shots, previous performance standards, and types of types to create dedicated creative summaries-even full video concepts.

While the company said its platform can create full video concepts, it recommends the use of internal production or almost service of combining AI Precision with the quality of the higher level. The entire animated videos start from $ 290 and 3D from $ 890, making access to creators high -performance and costly effective.

The process looks like this:

• Download the game link.
• Choose a brief creation based on your rules.
• Download RAW or creative video clips (up to 60 seconds) – this is how the platform understands what is going on around your game.
• Get a creative summary based on higher performance trends and competitors’ signs.
• Create at least 4 video ads for one tour of the test – optimal to share and CPI.
• Test, repetition, scale.

Invonmo.ai provides a full package where the team merges your own data – which makes performance visions more clear over time – and deals with both brief generation and video production.

Assets

The name comes from your “increased income”, which reflects the company’s mission to accelerate and amplify the success of gaming companies – large and small. For Zdorenko, the primary motivation behind the company’s launch was to help studios in sustainable growth, so that they can focus more on building great games and less concern about liquefy.

She believes that every team, regardless of size, must have a fair shot in creating high -quality content, reaching the right audience, and expanding their games. There is Invonmo.ai to support that vision-by converting the chaos of creative production into a process that relies on data and directed towards performance that enables developers to succeed.

Zdorenko designed a preliminary solution focusing on allocating toys, which helped strengthen LTV for each customer. One of them asked whether its team could apply the same predictive models to acquire the user. That is when Anna started talking to the marketers – and revealed a much deeper pain point.

Everyone I spoke to had the same story: they were producing up to 100 advertising creators – but none of them worked. After that, suddenly, the 101 creative number will penetrate, expand access and revenue. It was a common frustration in all fields, and Anna realized that this problem also needed a solution.

Through her network, she found two founders. One of them was already working to challenge mobile phone games – helping publishers to improve performance by understanding creative ideas. While the other founder has a deep experience in automating advertising analyzes and building developmentable solutions.

They started working together, built joint status studies, and launched a creative platform for correction – and they have now begun to expand its scope worldwide. The company was founded in 2021 and has a team of 11 in Cyprus. It has collected $ 780,000 so far from the Comborjourney Fund, Angels and ADTECH, including Google’s advisers.

Among the founders of Zdorenko, the CEO, who has more than 10 years of experience in startups and seven years in the Acting Products. She won one of the 20 best women in technology in Cyprus by Forbes, and she is known for helping customers develop their revenues from $ 500,000 to more than a million dollars within months through creative improvement.

Among the others is Igor Rekun, the head of Amnesty International, who also has more than 10 years of experience in the artificial intelligence of business. It has experience in building developmental learning systems and computer vision systems. He previously established Computer Vision, which has developed solutions to international companies and exceeded Y Conbinator. After that, before joining Incymo.ai, he focused on building a platform for analyzing, generating and testing advertising designs automatically – an experiment that mainly formed directly from Encymo.ai.

The largest product official is Vic Okuf, who has nine years of experience in designing and improving advertising designs for portable games. Onokhov has spent years producing and improving game ads designs for mobile studios around the world. He has created more than 7,000 advertising creators, thanks to his deep experience and gradual understanding of how creators’ construction, testing and expanding its scope that has become Envonymo.ai is a popular product for creative producers and marketing teams. In encymo.ai, it converts raw toys and visions into creative ads, supported by data and experience.

Interestingly, Okhaf had suffered personally through the same creative struggles: producing countless videos. This direct experience made him more committed to solving the problem once and for all.

Case study with gamegears

In the case study submitted at GDC, Gamegers Mobile Studio (part of GDEV) shared its best performance. The Incymo.ai-which has been trained in advertising patterns for previous patterns and creativity-created completely new advertising concepts. The result? Better performance than the studio’s inner team in only one repetition.

This did not stop there: the second and third repetitions have achieved stronger results, indicating that the thinking led by artificial intelligence is not only fast-it is double.

In the case study provided at GDC, Gamegers Mobile Studio (part of GDEV) has shared a link to their game in the Google Play App Store. This allowed our platform to analyze the type immediately, the basic game mechanics, identify the main competitors and their advertising creations.

To start the analysis, the customer also provided their video designs, which were classified by performance based on their main interior performance indicators. These ads included upper performance, standing, and low performance. In addition, the customer shared the video of the gameplay, allowing the basic system to understand the game mechanics, characters, UI/UX elements and a general optical direction.

The customer set his own success measures-in this case, IPM (although it can vary according to the customer: Roas, Enrad, IPM, IPM, CPI, etc.)-and the statute air conditioner accordingly, KPI-Agnostic remains and using customer definitions to determine what is qualified as the best creative. Finally, the customer has downloaded the creative assets of manual production by Envonymo.ai.

At this stage, the creative product used the basic system to determine the number of creators at the UA and MESO level, based on the customer’s request. She also added specific creative rules – such as making sure that UFO (Air plate) was the main character, based on previous visions, and avoiding some gameplay mechanics that did not work well in the past.

After allocating the summary, I clicked on creating a full idea and shortening, and receiving a dedicated creative strategy. Based on this directing, Insight Ai produced four new creators.

In the performance dashboard, the original creators of the customer have been marked in blue for comparison. Among the four videos created for insight, one surpassed the customer’s standard based on the main standards. The customer has returned with performance data, which has been downloaded again to the articles of analysis.

In the second round of the test, four new early booms were launched. This time, two of them have achieved strong results, with one that greatly outperforms the previous standard – it reaches IPM from 2.55 versus 1.96.

The customer team also made valuable comments, which informed the third round of the repetitions. As a result, three out of four new creators from Insight surpassed the best of the original customer-which clearly shows how AI’s opinion and organized creative production can open performance breakthroughs.

It also works for small studios without a wide date of previous designs. During the demonstration, the Bingo Tour founder created a text program using only to their game and a recorded video, and asked a video on the platform for $ 290, and received it after three days – with matching its performance standards.

What next?

The company invites the selected studios to join the early access program. Invonmo.ai is currently focusing on studios on the middle species and elegance, and plans to launch deep analyzes and the features of generating playable ads in the coming months.

For larger customers under NDA, companies have helped increase their revenues from $ 150,000, $ 500,000 to 900,000 dollars and $ 1 million. The higher performance designs made from Envonymo.ai attracted more than $ 200,000 in everything that was spent.

There are risks. The biggest risk in this field is the rapid development of advertising platforms, changing creative trends, and doubting the content created by artificial intelligence-especially from experienced creative producers.
Encemo.ai is treated with the ability to adapt. The platform is KPI-Agnostic and Tynre-THERN, which means that it can adapt to the different customer goals and coordination and performance standards.

She also has creative confidence because she designed Eccymo.ai is not to replace human creativity, but to enhance it. The system of powerful producers helps to expand faster and find visions other than that. It also has a strong technical basis, with years of engineering experience of artificial intelligence products. Now it has some traction, as the company’s artificial intelligence has already outperformed the best human creators from the first repetition of customer campaigns-not a single time, but over and over.