One common complaint about Instagram, and social media in general, is that it breeds insecurity by presenting an unrealistic impression of other people’s lives as better than they really are — only the best moments. The intense editing of physical manifestations is It is known to contribute to body dissatisfaction Even when people know that what they see is not the whole picture. Instagram will soon make this situation somewhat worse by allowing users to completely transform their videos using generative AI.
In a humor Shared by Adam Mosseri, the Instagram boss was able to completely transform his appearance, in one snapshot he turned himself into a doll, and in another he moved Mosseri from his office to a snowy mountain range wearing a fur coat. In another photo, he was able to place a hippopotamus behind him that jumped up and looked at the camera.
“So many of you are creating amazing content that makes Instagram what it is, and we want to give you more tools to help bring your ideas to life,” Mosseri said. “You should be able to do anything you want with your videos. You should be able to change your clothes or change the context you’re sitting in… whatever you can think of.
The new feature, which will be available sometime in 2025, is powered by Meta’s Movie Gen AI model. The announcement comes shortly after OpenAI and Google DeepMind unveiled their own video creation models. By making these tools available on Instagram, Meta is showing how generative AI can have immediate applications within its suite of applications. CEO Mark Zuckerberg said he wants to Infuse the company’s full application suite Using artificial intelligence, including through in-feed content tailored to each user’s interests.
Of course, although early demos of video generation models have been promising, they are not perfect. OpenAI’s Sora introduced a lot of the issues you might expect, like objects disappearing and faces changing appearance after just a few seconds. Mosseri only showed one-second demos of Movie Gen AI, so while it looks very impressive, we’ll have to see if it maintains its quality in longer clips.
There are definitely some interesting ways that generative AI can be used within Instagram in fun and entertaining ways. The question is whether those outweigh the negatives. Mental health concerns aside, AI has already filled Facebook feeds with fake photos that older or more gullible users tend to believe are real, and it’s too early to determine what damage this will ultimately cause.
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