Dickers outdoors (NYSE: Deck) It has been recognized for its commercial signs, including the famous UGG sheep shoes that have been very popular since the early first decade of the twentieth century.
Perhaps the largest success story is from the Hoka brand for high -performance shoes and sports shoes, which was obtained for only $ 1.1 million in 2012. Over the past decade, Hoka has managed to cross the lifestyle category, and has developed into a fashion phenomenon with global goblins. The brand alone is on the right path to generate more than two billion dollars this year.
The shareholders have long been able to take the bosom of victory. Investment of $ 10,000 in outdoor Deckers stocks 10 years ago will be worth $ 100,060 today, 901 % cold return, and about three times the profit in S & P 500 During this period.
Despite a record year for revenues and profits, the Deckeers Outdoor shares have been very volatile since the beginning of 2025, a decrease of about 40 % so far.
Following a better report than expected in the third quarter of expected the holiday shopping season until December 31, when total revenues increased by 17 % on an annual basis, the market appears to be concerned that growth margins and profitability may reach its peak and are of exceptional high levels in the last nozzles.
However, the company Basics It remains solid, with a constant look of continuous growth.
The silver lining is the last sales operations in Deckers Outdoor shares that it has worked to reset its evaluation, which was once to a more acceptable level.
The stock is currently traded in Price forward to profits (P/E) 21 ratio to the company’s profits for the entire year for the router is between $ 5.75 and $ 5.80. This level can prove that it is a deal, especially if the company can overcome expectations as it moves forward with its global expansion. While another multi -centered return of Deckers is unlikely any time soon, the company remains in a good position to reward the shareholders in the long run.
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