Diaageo’s CEO, as a military intelligence officer, is attributed to how to lead the drink company of 30,000 behind Guinness and Johnny Walker.
Unlike many other executives, the crew profession has not started in a large company. Instead, she spent four years as commander of the American army. Then she started sharpening her institutional experience in some of the largest brands of consumers in the world, including Nestlé, Mars and Pepsico.
However, the crew returns to the lessons she learned in the army, and she told Nicolai Tangen, CEO of the sovereign wealth fund in Norway, in An interview published Wednesday.
“When you took my first job in the army. You are walking, you are a completely new lieutenant, and everyone knows everything more than you do. You quickly know that it is not about you at all, it actually makes the team better,” said the Tangen crew in its pod. In a good company.
Although the setting was completely different, even in the army, as at work, it is related to finding a way to collectively succeed.
“I always think about driving first and make sure that what I do to get the best of the team … has always been part of the way I think it should be done,” said Crowe.
When she joined the army for the first time, the crew admitted that she was not sporty or skilled in the tasks she gave. However, over time, I worked hard to improve the jobs that were outside her comfort area.
“The amount of flexibility and confidence that gave me this later in life … I always say to people try new things this kind of fear a little because you will surprise yourself,” said Croo.
Since joining Diaageo in 2023, Crew has been forced to move in challenges, including alcohol spending and Guinness shortage Payed with an unprecedented request. Diaageo has also expanded non -alcoholic beverage options, which meets moderation between Young generation.
Company Net sales decreased by 0.6 % During the six -month period until December, due to global uncertainty, including in its largest market, the United States
Dismantling “perfection culture”
The rapidly developing drink market means that Diago needs to keep up with the pace of change-even if that means faster failure. The military captain, who turned to CEO, said that the goal for the best is a large part of Diaageo’s work.
The crew added that one of the previous values of the company is “to be the best”, but this “creation of perfection culture”, which hindered the company’s ability to overcome it when the plans explode. Instead, Diaageo simply modified this approach “Be Better”.
The CEO, who oversees more than 200 brands, gave an example of Margarita ready to drink. So, the team wrote a poem in its honor, noticed the main lessons, and took a celebration of the style of “Dia de Los Mertetus”.
“It was a very great way, and this was in our senior leadership meeting, we could celebrate that we are trying, learn and went forward.”
This story was originally shown on Fortune.com
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