How did a sweet treatment at a value of 15 pounds went

While on a holiday in the United Arab Emirates (United Arab Emirates) last week, there was only one task in my mind – put my hands on the viral “Dubai Chocolate” tape.

If you are on Tiktok, you will have seen the tape, which combines chocolate flavors, pistachios and flour with Filo pastries, inspired by Arabic candy.

The original version, called KNAFEH, has been sold by Fix Chocolatier, exclusively in the United Arab Emirates since 2022. It has become so common on social media to the point that it is offered for sale only for two hours a day and is often sold within minutes.

But now the tradition, known as “Dubai Chocolate”, has hit the UK supermarkets including Waitrose, Lidl and Morrison, with some supermarkets Reducing the number of bars Customers are allowed to buy.

Yazan Alani, who participated in reform with his wife, Sarah Hamuda, told the BBC that the global interest that Dubai chocolate was “enjoyable and humble.”

Hamouda was imagined by Hamouda for the first time in 2021, who was eager to flavors during pregnancy.

Alani and Hamouda began developing the tape after a year, where they are running alongside companies’ jobs.

“And Sarah grew up in the United Kingdom and moved to Dubai 10 years ago, so we have Western and Arab roots.

“We wanted to create flavors inspired by that,” Alani says.

Part of the chocolate attractiveness is its exclusive – you can only order it using the food delivery app, instead of walking in a store or seizing it in the supermarket.

It costs about 15 pounds per tape and can only be purchased within specific hours of the day to ensure that the company can meet all its requests.

I also saw similar bars sold in many stores in the area, which are called “Dubai Chocolate” and adorned with pistachios and pastries.

Alani says that “Copycat” is “very frustrated because people are trying to kill, which harms our brand.”

One of the reasons for increasing the righteous popularity was social media – with a viral video By Tiktok user Maria Vehere From 2023 it is cited as one of the main reasons for his appearance to the lead.

He shows Veherra as he tries to Bar Knafeh for the first time – alongside many others who were made by the same chocolate – and I loved nearly seven million times.

The way the tape of social media is appeared – from attractive orange and green spots above the smooth milk chocolate to the sound of the crisis you make when cutting a piece.

The chocolate that is combined with pistachios is not new, but the real prominent element is the crunchy nature of the filling, with the addition of pastries and thickness to the tape.

Since Cant Get Knafeh of Bar is only available in one country, other brands have started selling its releases in the United Kingdom, including Swiss Chocolate Manufacy Lindt, which is selling Dubai chocolate for 10 pounds in supermarkets.

Since storing the tape, Waitrose says they have to provide an end to two clients In order to organize stock levels.

Another version has also been sold by home deals, while SuperMarket Lidl has its own version for 4.99 pounds, and it also limits purchase numbers.

One influential Trust how the bar was kept behind For this reason.

After I tried Lindt Bar and two other versions that are sold in corner stores, there is a great contrast.

Fix chocolate is described as a “candy bar” and should be kept in the refrigerator, with a short expiration date like many dairy elements.

This is not the case for others, which is designed for a longer shelf life.

You can also see the difference in taste and texture – the original tape is twice the Lindt Bar width, which is more in line with the size and shape of the standard chocolate.

When Alani and Hamouda started for the first time, they used one person to meet about six to seven orders a day.

But since growth in popularity, thanks to TIKTOK in the first place, their business is now employs 20 people, they spend 500 demands a day.

A large discussion point was the price of the product, which is 15 pounds per tape.

“Everything is handcrafted, each one is made by hand,” says Alani.

“We use excellent and practical ingredients that are not similar to making a CADBURY bar – I got bread, making chocolate into the design and filling itself, even pistachios are manually selected and processed.”

to talk To Arab works last year, “My mother used to make Knafeh, and this is something I wanted to pick up in my own way,” Hamuda said.

She added, “It was the first flavor we did. The crisis, pistachio, should have been right.”

Despite the success of the producer, Alani says, “It was a difficult journey,” as the couple was working together completely while raising their two children.

“There were times when we wanted to surrender, but we said to ourselves,” We will continue as long as we can pay the rent. “Now we have no remorse as it has been done.”