Hermes to raise the prices of the United States for bags and distinctive scarves due to the definitions

A luxurious French collection Hermes The company’s financing head said on Thursday that its prices will raise in the United States since the beginning of May to compensate for the effect of President Donald Trump’s tariff.

The company – which exceeded this week its competitor LVMH As the largest luxury company in the world through the market value-is famous for Birkin and Kelly, along with colored scarves sales hundreds of dollars. Other products include jewelry, watches, shoes, perfumes and makeup.

“The increase in the prices that we will implement are only for the United States because it aims to compensate for the definitions that only apply to the American market, so there will be no price increases in other regions,” said Eric Du Halaohayet, CEO of Hermes.

There The results of the first quarterHermes recorded 11 % growth in sales in the Americas, which constituted approximately 17 % of sales revenues in the first three months of the year.

Analysts at Deutsche Bank said in a note that the growth of revenue in the first quarter came by 7 % on the basis of a stable currency in general, just shy of consensus expectations, an increase of 8 % to 9 %. It also represents a slowdown from 17.6 % growth In the fourth quarter of 2024.

Deutsche Bank analysts said the results were “strong”, with hours driven by watches and perfume sales, while Citi described it as “a respectable result.”

Hermes shares decreased by 1.3 % in deals on Thursday morning, with a value of 244.5 billion euros ($ 278.2 billion) – just shy of LVMH 245.7 billion euros – according to the CNBC account for LSEG data.

LVMH, which is controlled by the France family, the billionaire Arnault, I tried to gain it in vain Hermes a decade ago. Despite the level of drawing in the maximum market, Hermes’s annual revenues are less than fifth -end LVMH, which have luxurious brands Luis Vuitton and Dior, MOë MOëT Hennessy, the United States Tiffany and the beauty chain Sephora.

LVMH on Tuesday About an unexpected decrease In sales in the first quarter, mark the decrease in the dominant fashion and leather goods section.

Analysts they have Fell in the luxurious sector It will be less affected by the definitions of other retailers because of their ability to transfer the increasing import costs to high -spending customers. However, they will face the main opposite winds from a widespread decline in spending on consumers as a result of global economic growth or weaker recession fears.