Google offices in the United Kingdom in London.
Olli Cortis Future publishing Via Getty Images
London – Google He is being prosecuted by more than 5 billion pounds ($ 6.6 billion) in possible damage in the United Kingdom due to allegations that the American technology giant had offended its “almost near” dominance in the online search market to raise prices.
A collective lawsuit submitted on Wednesday at the Court of Appeal in the UK competition claims that Google has misused its website to restrict competing search engines, thus strengthening its dominant location in the market and making itself the only vicable destination to announce online search.
It is brought by the Academic Competition Law or BROK on behalf of hundreds of thousands of UK -based organizations that have used Google’s search ads services from January 1, 2011, even when the claim was submitted. It is represented by the law firm Giradin Partners.
“Today, companies and institutions in the United Kingdom do not have a large or small, almost option except to use Google ads to announce their products and services,” Brock said in a statement on Tuesday. “Organizers all over the world described Google as a monopoly and a spot on the best Google pages necessary for vision.
“Google has benefited from its hegemony in the search market and the general advertisement of excessive advertisers,” she added. “This collective action revolves around Google accountability for its illegal practices and the search for compensation on behalf of the UK advertisers who have been overwhelmed.”
Google was not immediately available for comment when contacting it by CNBC.
The market study from 2020 from the Competition and Markets Authority (CMA) – the competition organizer in the United Kingdom – found that 90 % of the total revenue in the market announcement market obtained Google.
The lawsuit claims that Google has taken a number of steps to restrict competition competition, including entering deals with smart phone makers to install Google Search and Chrome on Android devices and pay billions Apple to make sure that Google is the default search engine on Safari.
It also claims that Google guarantees that ADS Search Search Tool 360 offers better functions and more features with their advertising products more than competitors.
Large technology under fire
This is the latest legal challenge to the American technology giant. The major technology companies in the United States, which ranged from Google to Meta with many lawsuits, regulatory investigations and fines about concerns surrounding their power and tremendous impact.
In 2018, Google was fined 4.3 billion euros ($ 4.9 billion) by the European Union to abuse his android mobile system by forcing smart phone makers to install Chrome and search in a package with a gameplay store. Seven years later, Google is still attractive to the anti -monopoly penalty.
This week, a lawsuit against the monopoly filed by the Federal Trade Committee was officially entered into a courtroom to the court hall in A. Historical experience This can eventually force the social media giant to sell Instagram and WhatsApp platforms.
In January, CMA in the United Kingdom Fears related to competition issues in the cloud computing market sparkedRecommendation to investigate Amazon and Microsoft Under the historical competition law known as the Digital Markets Law, Competition and Consumers.
This came after a collective lawsuit filed in December 2024 accused Microsoft Unnamed shipping customers for competing cloud companies. In the case, the lawyer, Maria Louisa Stasy, seeks to obtain more than one billion pounds as compensation for the affected companies.
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