Google again is a monopoly, this time in Tech

A federal judge has eliminated today that Google is a monopoly in some parts of the advertising market online, which represents the second issue in the year in which it was found that the company had violated the anti -monopoly law. Last August, a federal judge spent that Google was keeping it Illegal monopoly In search.

Judge Leoni Brinka of the US Provincial Court of the Eastern Region in Virginia I decided that Google illegally monopolizes its advertising technology To control the program of the program, which is a major source of revenue for the company. Google has achieved approximately $ 30.4 billion of revenues all over the world last year to put ads on applications and other websites. Now, a large part of these sales is threatened by the penalties that may follow the BRINKAMA rule. A The best scenario for our cases for consumers It is a browsing experience filled with less ads, Paywalls walls and more content options.

“In addition to depriving their competitors of the ability to compete, the exclusionary Google is a great harm from Google’s publishers, the competitive process, and ultimately, consumers on the open web information,” Brokema Books.

It turned out that Google has violated Section 2 of Sherman’s Law, the Anti -Monopathy Law in the United States, “by intentionally obtaining and monopoly in the Open Web Publisher Advertising Servant Market (DFP) and ADX.” In other words, the way Google has linked parts of advertising technology together illegal.

Online ads end in front of consumers after passing through a series of systems that link publishers to advertisers. Google has long been seen as a dominant provider of tools in almost every step in this process, which argues critics that allow the company to provide preferential treatment for its own systems and clarify competitors. Some Google offers came through acquisitions, such as buying Doubleclick in 2007.

But BRINKAMA refused the Ministry of Justice’s claim that Google had illegally monopolized the market for some tools used by advertisers to buy ads, claiming that the government’s definition of the market was very narrow and unlimited. As a result, Google was not designed to be monopolized in terms of his connection with advertising purchase tools, but he was considered one on the market for the publisher tools to sell the advertising space.

The company tends to the fact that not all claims of the plaintiff stand in court. Google’s Vice President, Lee Ann Malholland, made a statement of X stating that Google won “half of the case” and that the company was planning to resume the other half.

“The court has found that our advertiser’s tools and our acquisitions, such as Doubleclic, do not harm the competition. We disagree with the court’s decision regarding our publisher tools. Publishers have many options and they choose Google because our advertising technology tools are simple and affordable.”

The advertising technology lawsuit was first filed in January 2023 by the Ministry of Justice and eight states, which claimed that Google had illegally crushed competition in the advertising market by working as a strong and advertising action and taking a large group of advertising revenues in this process. Google has argued that there is a lot of competition in the online advertising market. Case I went to the trial last SeptemberAnd the final arguments were delivered in November.

The Ministry of Justice did not immediately respond to a request to comment on the ruling. Jonathan Canter, a lawyer for the trial while he was in the department, Books on x On Thursday, “is a great victory for anti -monopoly, the media industry, and the free and open internet.”

Last August, the provincial judge in the province of Colombia, Amit Miht, spent Google I kept an illegal monopoly Both general research and text ads for general research. The Ministry of Justice suggested that Google be asked to “immediately strip it and complete” the Chrome web browser, and also stopped pushing the partners, such as Apple, for preferential treatment on its iPhone devices. Google is fighting the proposals, and the Mehta experience is scheduled to reach a final treatment on Monday.

BRINKAMA from Google and the Ministry of Justice now requested a timetable to determine the treatments in the AD Tech case. The company can request the sale of its ads tools for publishers as a result of this process.