Gogle hitting the second monopoly strike, adding concerns about ads

Google Anti -monopoly problems continue to fix, just as the company is trying to prepare for the future intelligence.

On Thursday, federal judge Ruling Google kept illegal monopolies in the online advertising markets due to their placing between advertising buyers and sellers.

The ruling, which followed the September trial in Alexandria, Virginia, represents a second targeted kick to combat monopoly in Google in less than a year. In August, judge determined The company has kept a monopoly in its basic market for online search, which is the most important rule to combat monopoly in the technology industry since issue against Microsoft More than 20 years ago.

Google is in particular risky place as she tries to defend her primary work simultaneously with an attack on a new competition due to the emergence of obstetric artificial intelligence, most notably Chatgpt from Openai, which provides users alternative ways to search for information. Revenue growth has been cooled in recent years, and Google is now facing the additional capabilities of slowing in spending on advertisements due to economic concerns from President Donald Trump The new customs duties are sweeping.

The parent company Alphabet reports of the results of the first quarter next week. The ALPHABET share price fell by more than 1 % on Thursday and is now 20 % this year.

On Thursday’s decision, the American boycott judge, Leon Bringa, said that Google anti -competition practices were “largely damaged” publishers and web users. The trial included 39 live witnesses, 20 additional witnesses and hundreds of exhibits.

Judge Brentka has eliminated that Google illegally controls two of the three parts of the advertising technology market: the publisher of the publisher and the advertising exchange market. Brinkma rejected the third part of the case, determining that the tools used in public ads cannot be clearly defined as the Google Market. In particular, the judge was martyred with Doubleclic and Admeld’s purchases and said that the government had failed to show that “the acquisitions were anti -competition.”

“We won half of this issue and we will create the other half,” said Li Malholland, Vice President or Google’s organizational affairs, in a statement sent via e -mail. “We do not face the court’s decision regarding our publisher tools. Publishers have many options and they choose Google because our advertising technology tools are simple, affordable and effective.

Prosecutor Bam Bondi said in a press statement issued by the Ministry of Justice that the ruling represents “a historic victory in the ongoing battle to prevent Google from monopolizing the digital public square.”

If the organizers forced the company to strip parts of advertising technology, as the Ministry of Justice requests, it can open opportunities for smaller players and other competitors to fill the valuable market share. Amazon Her advertising work has been growing in recent years.

Meanwhile, Google is still defending itself against allegations that her research has died by creating strong barriers to entry and the counter -feeding ring that maintained its hegemony. Google said in August, immediately after the verdict of the research case, it will appeal, which means that it could play in court for years even after the treatments are determined.

The trial of treatments, which will be placed, begins next week. The Ministry of Justice aims to disintegrate the Google Chrome browser and eliminate exclusive agreements, such as a deal with it apple To search on iPhone. The judge is expected to issue the ruling by August.

After the ruling of the advertising market on Thursday, Andrew Frank of Gartner said that “conflict of interest” from Google is clear through how the market is operating.

“The structure has been contracts at work,” Frank said, adding that “the chapter will be a great challenge, especially since the lawyers do not tend to be engineers of the regime.”

However, the uncertainty that comes with a potential appeal for years means that many publishers and advertisers will wait to find out how things evade before making any major decisions due to their dependence on Google’s technology.

“Google will have incentives to encourage more competition, perhaps by reducing some of the restrictions imposed on some of the media you control, and YouTube is one of them,” said Frank. “This type of incentive may create opportunities for other publishers or advertising technology players.”

There has been an appointment to try treatments.

Damian Rolason, chief market vision manager for the marketing platform, said that the revenues achieved by the advertising market issue may be more dramatic than the impact of the research issue.

“The company will lose a lot in material terms if its advertising work is dismantled, which is its main source of revenue,” Rolason said in an email message. “While divisions like chrome are strategically more important.”

He watches: The American judge finds that Google has illegal monopolies online