Goeneth Partro says that Goop grows well

Gwyneth Paltrow gave an update to her company Goop in Cover the story of Vanity Fair.

Paltrow established the Goop Brand in 2008, and it raised more than $ 140 million of investors including Greycroft and G9 Ventures, according to Pitchbook. The brand is often considered one of the first examples of a successful lifestyle founded by an actor.

However, the company has had some tremors in the past few years. Last June, Puck said Insider Insider Industry It has been flat since 2021 And that his plastic surgery was also not working well. Then, a few months later, Goop 18 % demobilization From the workforce from 216 people, followed by it Another round of workers’ demobilization in November. In 2021, Business Insider also mentioned this There was a high rotation rate. No wonder that the pieces began to appear on the interrogation If you lose its edge.

In a large -scale interview, Paltrow sought again to dispel these rumors. Previously, a spokesman for the outlets reported that the workers’ demobilization was that the company was subject to restructuring and that it was still witnessing a growth in revenue. Paltrow gave more insight, with Vanity Fair that the company was subject to changes because it sought to improve profits before benefits, taxes, destruction and consumption – known as profits before benefits, taxes, consumption and firefighting, the procedure used to show the company’s profitability.

Job immediately did not respond to our request for comment.

Although Goop did not reveal whether it was profitable or not, a Vanity Fair spokesman told 2024 that it was one of its best years so far and that revenues have increased by 10 percent since 2023. There are some external signs of good progress as well. The company has the beauty of Goop, a fashion unit called G.LALEL, which was launched in 2016, and Goop Kitchen, a home delivery service that was launched in 2021, which recently closed a $ 15 million tour of investors Including Travis Calnik. A spokesman for all these brands is also witnessing growth.

The world of wellness has changed a lot since Job’s launch for the first time, most of them Celebrities make billions of dollars It could be if its brand succeeds. There is now more competition than ever for Goop, which once stole the headlines of its products that ranged between Yoni eggs to the biblical serum $ 274. In beauty, Hailey Beiber has rhod, Rihanna has Fenty Beauty and Fenty Skin. Even Meghan Markle is looking To launch the brand for her lifestyle As, ever, in the coming months.

Although Goop is still trying to find its feet in the scenery of the well -being of billions of dollars now, Paltrow does not see the competition as a zero game.

“I always think there is more than enough to get around. Everyone deserves to try everything they want to try,” she told Vanity Fair.