Jeans are the most popular pants in the world. Every year, more than two billion pairs are made. But most of them travel once and a half around the planet before reaching your wardrobe. With toxic dyes, chemical pollution and huge water waste, the carbon fingerprint of denim is only small. But the change occurs. From advanced technology to natural dyes, old weaving to local production, innovators rethink jeans for a more sustainable future. DowN to Earth team takes a closer look.
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