- Formula Liberty Media 1 He looks forward to selling an American television package for $ 150 million to $ 180 million a year, according to Wall Street Journal. This is nearly twice as much as you can pay ESPN now to broadcast sports.
Formula 1 from Liberty Media is looking to sell the American media rights package for $ 150 million to $ 180 million a year, according to Wall Street Journal a report.
This is not an official request price, but the matter will reach doubling what the current rights deal deserves, according to sources magazine. The new contract is scheduled to start with the 2026 season.
Freedom did not respond to a request for comment.
Since 2018, Formula 1 has been broadcast in the United States on ESPN, which originally obtained free broadcasting rights after NBC decided to give up its renewal A $ 4 million deal.
After Liberty Media got Formula 1 in 2017, it gave priority to expanding it in the United States, the sport added American and its circle to Miami, Las Vegas and Austin, Texas, while Netflix’s documents Driving to survive It was also a blow between the fans of the United States.
This helped to strengthen viewers in the United States in F1, which increased weakness of about 550,000 in 2018 to 1.2 million in 2022, when ESPN occurred The extension for three years For an estimated price of 75 million dollars to 90 million dollars per year.
ESPN rights to broadcast F1 end at the end of the 2025 season, and the company owned Disney She refused to negotiate more during its exclusive window, according to magazine.
In addition, Pentest news She mentioned that Disney will not follow a new deal as soon as she runs out. But Stefano Dominicalli, F1 CEO, said during February Profit call Although the exclusive negotiation period has passed, the discussions were continuing.
“The fact that at the end of the uniqueness period, he was not in his place on the official offer, it does not mean that the discussions do not continue,” said Dominialele. “In fact, this is the opposite. So there is still a lot of discussion to try to find the best solution.”
ESPN refused to comment on luck On her negotiations with F1.
It is estimated that the American media rights package in F1 is worth more than $ 100 million a year, but not according to what is reported, Liberty Media, according to Ampere Analysis, is a research company.
The number of viewers decreased slightly from 1.2 million in 2022 to 1.1 million in 2024, according to Nielsen’s data that you mentioned. magazine.
For comparison, this number is 26 % lower than the medium baseball game ESPN coverage of the basement on Sunday night. According to ESPN, $ 550 million per season of baseball rights in the league, although this arrangement ends at the end of 2025.
Other major championships throughout the United States have signed Bombeshel TV deals. It is worth noting, last year, the National Basketball Association signed a $ 2.6 billion deal per year with Disney. In 2021, the National Football League closed a deal with CBS, Disney, FoxAnd nbc and Amazon At a value of more than $ 11 billion a year.
Although F1 is receiving international attention, the race times for viewers are not perfect, as many of them begin in the middle of the night until Sunday morning.
Derek Zhang, CEO of Liberty Media, said he is looking forward to increasing fans as well as finding the most profitable deal, but recognizes the changing media scene.
Zhang told magazine.
This story was originally shown on Fortune.com
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