Figma sent a letter to stop the beloved on the term “Dev”

We may witness the manufacture of a new dispute of the technology industry between competitors. Figma sent that Figma has sent a letter to stop working to work to Techcrunch.

It tells the beloved message to stop using the term “Dev” for a new product feature. Figma, which also has a feature called Mode Mode, has succeeded in marking this term last year, according to To the US Patent and brands office.

What Wild is that “DeV mode” is a common term used in many products that meet the needs of software programmers. It is like the editorial position. Software products from giant companies such as IOS from Appleand Google Chromeand Microsoft’s Xbox Get the formal features called “developer mode”, which then gets “DeV mode” in reference materials.

Even the “Dev mode” itself is usually used. For example Atlasia used it in the Figma Products.Publishing rights for years. Which is A common feature name In countless open source software projects.

Figma Techcrunch tells that her commercial sign indicates only the “Dev mode” – not the full term “developer mode”. However, the matter is somewhat similar to that of trademarks on the term “error” to refer to “error correction”.

Since Figma wants to own the term, it has no choice but to send the stops and DiSst. (The message, the largest number In x he indicatedIt was too polite.) If Figma did not defend the term, it can be absorbed as a general term and the brand becomes uncompromising.

Some argue on the Internet that this term is really general, and the brand should never be allowed, and they say they should fight.

Anton Osika, co -founder of Lovable, Techcrunch, tells his company not currently intends to honor Figma’s request and change the feature name.

We’ll see whether Figma is rising. She also has other things in her mind. Tuesday, Figma has announced that it had provided secret papers for public subscription. However, if Figma follows legal action, an international legal battle may be taken for the start of the Swedish operation in the early stage, loved, loved,, That raised a $ 15 million seed tour in February.

The most interesting thing is that Mahboub is one of the rising stars of the so -called “coding”. This is where users can describe what they want in the text router and the product builds – with the code. Its “Dev” feature was launched a few weeks ago to allow users to edit this symbol.

Habib announces herself as a competitor to Figma, advertiser Home page Designers can use “without making boring preliminary models in tools like Figma.” And many The newly launched startups do so completely.

So this is not just a brand dispute. It is also a greater competitor that breaks its joints in an annoying appearance. Figma was $ 12.5 billion About a year ago.

Figma spokesman admits almost the same. The person told Techcrunch that Figma did not send stops and Desist to other technology companies for the duration, such as Microsoft, because its products “in a different category of goods and services”.

Osika’s Loveble is ready to throw some of his techcrunch punches that he believes that “Figma should focus on making its product great” and not on marketing brands. Techcrunch also tells that Lovable is to win the success of customers away from Figma and other design tools created in the era before LLMS.

As for the general threat of coding products, Fubby, In conversation Last month with Y Combinator’s Garry Tan, Figma CEO, Figma CEO, Dylan Field naturally,

Field said that although people love coding for his speed, “You also want to give people a way not only to start and the initial model quickly but also reach the finish line. This is where the separation is, not only for design, but also to get the code.”

Owasa still seems ready to compete. When Share a copy of the Figma Message on X, use Expressive symbols a wide smile.

Note: This story has been updated with comments from Lovable.