The European Union monitored Apple and Meta hundreds of millions of euro on Wednesday in two separate issues, where they intensified the enforcement of the bases of digital competition with an area of 27 countries.
The European Commission imposed a fine of 500 million euros (788 million Canadian dollars) on Apple to prevent application makers from directing users to cheaper options outside the application store.
The committee, the European Union’s executive arm, fined the definition platforms 200 million euros (315 million dollars) because it forced Facebook and Instagram users to choose between seeing customized ads or paying to avoid them.
The penalties were smaller than the fines of euros, euros euros before
The large technology companies are in anti -monopoly cases.
The committee said that Apple and Meta should comply with decisions within 60 days or risk “periodic penalty payments.”
The decisions were expected to come in March, but the deadline imposed by him amid a multi -commercial war with US President Donald Trump, who has repeatedly complained about the Brussels regulations that affect American companies.
The sanctions were issued under the European Union’s digital market law, also known as DMA. It is a sweeping bases book that promotes a group of do and Dons designed to give consumers and companies more choice and prevent the great “gates guards” from turns.
DMA seeks to ensure that “citizens have full control on when and how to use their data online, and companies can freely communicate with their customers,” he said, “Henna Virkunen, Executive Vice President of the Committee of the Sovereignty Company, said in a statement.
“You find the decisions that have been adopted today that both Apple and Meta have removed this free choice of its users and asking this to change their behavior,” said Virkkunen.
Both companies indicated that they would resume.
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Apple accused the “Unlinished targeting” committee, the iPhone maker, and said it “continues to transfer the goals of goals”
Despite the company’s efforts to comply with the rules.
“The committee is trying to hinder successful American companies while allowing Chinese and European companies to work under various criteria,” Joel Kaplan, chief international affairs official in Mita.
At a press conference in Brussels, the committee spokesman sought to reduce fears that the sanctions would lead to trade tensions.
“We do not care about those who own a company. We do not care about the location of the company,” said the committee spokesman Thomas Regnene. “We do not know fully on that front of the European Union.”
“Whether it is a Chinese company, whether it is an American company, or whether it is a European company, you will have to play with the rules of the European Union.”
In the case of the application store, the committee accused the iPhone maker of imposing unfair bases that prevent applications from consumers freely to other channels.
Among the provisions of DMA are requirements to allow developers to inform customers with cheaper purchase options and direct them to these offers.
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The committee said that it ordered Apple to remove technical and commercial restrictions that prevent developers from directing users to other channels, and ending the “non -compatible” behavior.
Apple said it “spent hundreds of thousands of engineering hours and made dozens of changes to compliance with this law, and our users did not ask.”
“Despite the endless meetings, the committee continues to move the goals of goals in every step,” the company said.
The European Union Meta’s investigation focuses on the company’s strategy to comply with the rules of strict European data by giving users the option to pay copies of advertising free versions of Facebook and Instagram.
Users can pay at least 10 euros ($ 11.40) per month to avoid targeting by ads based on their personal data. The American technology giant put forward the option after the European Union Supreme Court approval first to agree before the advertisements were presented to users.
The organizers have faced a problem with the Meta model, saying that users are not allowed to exercise their right to “agree freely” to allow their personal data from its various services, including the Facebook, WhatsApp and MESSENGER market, for customized ads.
Meta provided a third option in November, giving Facebook and Instagram users in Europe the option of seeing a number of allocated ads if they do not want to pay the price of an advertising free subscription. The committee said it was “evaluating” this option currently and continues to hold talks with Meta, and asked the company evidence of the new option’s impact.
“This is not only a fine,” Kaplan said. ” “By unwillingly restricting the personal advertisement, the European Commission hurts European companies and economies.”
The European Union has already punished Apple under DMA, but it did not involve a fine. The block took the procedure earlier this year to force the company to open iPhone and iPad operating systems by selecting the steps you should take to work better with competing technologies.
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