Engineered Arts restructures the company for $10 million to create humanoid robots

Engineering artsa British company that makes humanoid robots, was restructured into an American company and raised $10 million.

The reason for moving to the US is to expand its presence and meet the growing demand in the US. The company raised the new round to accelerate product improvement, industrialization readiness, large-scale production, and investment in advanced business systems.

This brings Engineered Arts’ total funding to $16.2 million to date. It is advancing its mission of integrating humanoid robots into everyday life through a human-centered approach to artificial intelligence. Engineered Arts’ human entertainment robots are designed to enhance natural and intuitive interactions, enhancing experiences at companies, science centers, theme parks and conferences through memorable and unique engagements.

Helium-3 Ventures led the Series A financing, with additional participation from AppDirect CEO Nicolas Desmarais, Belvoir Investments and a consortium of investors, including ThirtySeven Holdings and Figueira Capital. Matthew Bellamy, frontman of English rock band Muse and partner at Helium-3 Ventures, will join Engineered Arts’ board as observer.

“Our motto is simple: Be dazzled!” Will Jackson, CEO of Engineered Arts, said in a statement. “When you meet one of our robots, you’ll experience a connection to technology in the most human way possible. The saying goes: The future is already here; you just haven’t seen it yet. We’re changing that. Get ready to experience the power of embodied AI.

Sizing robots

While many companies are just beginning to explore the development and commercialization of humanoid robots, Engineering Arts has been a leader in this field for more than 20 years.

With a proven track record, the company has deployed more than 200 robots worldwide and has developed six distinct robotic models, all ready for development. Two years ago, footage of Ameca – its most advanced humanoid robot – went viral, captivating millions with videos showing its conversations with researchers.

The new funding will enable Engineered Arts to make full-sized robots and office robots more accessible, launch a virtual personal robot platform, and expand cloud-based AI services to enhance product features and fleet deployment. By focusing on developing next-generation robotics, Engineering Arts will enhance dexterity and locomotion to bring humanoid robots closer to everyday functions.

Additionally, expanded support and regional offices will enable Engineered Arts to provide customization for specific use cases. The company plans to hire approximately 20 new employees at the Redwood City, California, location over the next year and a half, ranging from high-level sales and executives to software, assembly and support engineers.

“We envision a world where the virtual world is seamlessly integrated into everyday life,” Jackson said in a statement. “Our robots are designed to support, entertain, inform and educate – providing a truly human-centric view of AI-driven technology.”

Attractive and attractive applications

Engineering Arts’ humanoid robots are already making an impact. They serve high-profile clients such as Madison Square Garden’s Sphere in Las Vegas, providing entertainment and enhancing customer engagement.

It is used by pharmaceutical giant GSK to communicate with attendees at trade events. At the Computer History Museum in Mountain View, California, Ameca is at the center of an exhibit titled “Chatbots Decoded: Exploring AI,” an immersive experience that takes visitors through the history, current landscape, and future possibilities of chatbots and artificial intelligence.

“Ameca is a milestone in the history of artificial intelligence, bringing together decades of work in robotics, natural language processing, large language models, and more,” Kirsten Tashev, vice president and chief curatorial and exhibition officer at CHM, said in a statement. “She provides a highly engaging, almost awe-inspiring experience for our visitors. With her vibrant expressions, dynamic personality, sharp sense of humor, and remarkable ability to ‘read the room’, Ameca continually amazes and delights audiences of all ages – even younger, more difficult-to-connect visitors.”

Tashev cites the partnership with Engineered Arts as a major contributor to the gallery’s success.

“Interactive experiences need to be reliable, safe and immersive in the edutainment space. It’s a difficult task, but Engineering Arts does all three brilliantly,” Tashev said.

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