Danish shoppers boycott American products as Greenland, commercial tensions

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Passers along NYHAVN, the port with its colored small homes that are popular for tourists.

Photo alliance Gety pictures

Copenhagen, Denmark – is upset by President Donald Trump’s situation on Greenland and overwhelming commercial tariffs, Danish shoppers manages their appearance on American products in a national protest show.

The small European nation and the US ally for a long time have found itself at the president’s intersection amid his ambitions on Greenland, a semi -subjective Danish island. Meanwhile, a new American tariff, Recently decreased to 10 %Now, European Union exports to one of its main markets.

Trump has repeatedly said that the United States should be Greenland controlWhich includes American military facilities, for national security. Danish officials have rejected this idea warmly, and now – as was the case in Canada, which Trump wants to make the 51st American state – consumers take a position.

“It is the only way through which they (shoppers) can take a little protest against Trump,” San, a worker in a Copenhagen branch of the Danish grocery store series.

“F-the United States is mainly at this stage,” said shopkeeper Sanga, an Australian now lives in Copenhagen.

Danish consumers avoid goods with the spread of the boycott

Salling Group, which owns futex and other supermarket chains, Bilka and Netto, made the process of avoiding American products easier by last month than to provide the star star to the prices of all European brands owned by more than 1700 stores in Denmark, Germany and Poland.

A spokesman for the Salling Group Group said that this step was not related to the “boycott” of American products, but it came in response to a number of recent inquiries from shoppers looking for “clearer information about European ownership.”

However, many CNBC shoppers told that they welcomed this step.

“I am the best European products for Americans, not only because of the conflict, but also the criteria. Now that the conflict was what it is, it’s more,” said Sanja, whose mother was visiting from Australia.

The Danish grocery series has described Fotex as products with a star, indicating that it is produced in the European Union.

CNBC

Another shopper, Eva, agreed to: “Yes, I would like to avoid American products. I think they need a new president.”

The boycott of American products was reversed elsewhere in Europe, with the widespread #BoycotTusa retail brand on social media and emerging Facebook groups to help consumers to locate the goods made at the regional level. This is followed by similar moves by shoppers in Canada, where Americano Cuban was renamed.

American big brands also faced a violent reaction, with one French reconnaissance Noting a willingness against home names such as Starbucksand McDonald’s and coca cola. Perhaps the most prominent among them, Timing I witnessed sales Decrease Throughout the region, with some agents in Germany, Italy and Sweden sabotage In rejecting CEO Elon Musk’s political movements.

Last week, Trump slapped 20 % duties on all imports from Europe as part of the widest Mutual definitions Against more than 180 countries. The move, which sparked days of market turmoil, was later Temporarily stopBut it is expected to increase global supply chains and consumer spending habits all over the world.

Many Danish shoppers manages their appearance on US -made products amid increasing political tensions.

CNBC

Jens Lund, CEO of Danish Logistics DSV, told CNBC last week that some commercial effects were already perceived by definitions, but others may take longer.

“The time will tell how the consumer interacts, because it is the consumer who will decide at the end of the day,” said Lund. “On the big elements, for example cars, there are (they) less sales.”

However, note that some protests may be short -term, as consumers ultimately return to their normal habits.

“Consumers vote with their feet and what is the cheapest product. Where do they get the best valuable product, and this is what the consumer does,” said Lund.

For Futerx Lourdes shoppers, originally from France, this is the reality: “We go to the deal,” she said. “If there is a star (celebrates a European product) but the price is higher, I will go to a cheaper option.”

We avoid traveling

The change in shopping patterns indicates a broader transformation in the morale of the consumer, with data indicating that travelers also Their back On trips to the United States amid Trump’s commercial policies, unsuccessful currency Following and High -level detention From the visa owners.

The largest airline in Canada in Canada said last week that flights across the border from Canada to American cities decreased by 10 % for a period from April to September against last year. OAG travel provider, and at the same time, He said Aviation reservations in Canada and the United States decreased 70 %.

People protest the American pressure on Greenland and Denmark, in front of the American embassy in Copenhagen on March 29, 2025.

Meilvang | AFP | Gety pictures

He follows Previous comments Among the Vice President of the Canadian carrier Wittegit, who said that the border crossings in the United States and Canada have decreased as a passenger “turning from the United States to other destinations.”

Similar trends appear to appear in Europe as well. Core CEO Sebastian Bazin He said Bloomberg last week that summer reservations from Europe to the United States were 25 % less due to “anxiety to go in an unknown area.”

For shoppers Sanja, who made this visits to the family of her Italian Colombian husband. But when I was asked if she was avoiding our travel in the current climate, she was unambiguous.

“Hell yes. Even when we go to Colombia, we will travel around him (the United States),” Sanga said. “I have two young children, not worth it.”



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