Cinemark said you decide what the popcorn bucket is, you freaks

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The past few years have seen the emergence of many big films Tie popcorn buckets To attract audiences to theaters. Some have Looks goodAnd others were Sexier From you (or Theater chains) they might think, but they’re clearly doing their job, because Cinemark will allow theatergoers to use whatever they have as a bucket.

Sunday, January 19 will be National Popcorn Day, and the theater chain is marking the occasion with its first-ever pop-up.Bring your own bucket” day. As long as the container is clean and weighs no more than 400 ounces, you can get XL popcorn for $5 at all Cinemark locations. On the same day, it’s offering a 10% discount on all online gift cards, and anyone who follows your Instagram can In the series, enter a competition to win free large popcorn by tagging three friends in the comments.

“National Popcorn Day is one of the best days of the year at Cinemark, and for popcorn lovers everywhere,” said Cinemark Senior Vice President of Food David Haywood. “It has always been the star of movie theater franchises, although popcorn bowls have become an award-worthy supporting cast. We’re excited for everyone to get creative with this campaign and show off their choice of containers while enjoying the popular snack alongside a great movie.”

Cinemark will very This looks very much like something you could do every year, since it also encourages people to share their collections on BYOB Day, and highlights several releases that will be in theaters this weekend, including worldwide The wolf man. If you find yourself without a proper bucket of popcorn on January 19, the chain also “helpfully” pointed out which buckets it sells on its site place.

Want more io9 news? Check when to expect the latest marvel, star warsand Star Trek Releases, what’s next for DC Universe in film and televisionAnd everything you want to know about the future Doctor Who.



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