- Nafidia I announced a partnership with raucous! Brandsand The parent company of Taco Bell and Kentucky Fried ChickenWhich will integrate artificial intelligence technology into driving systems in the fast food chain, as well as submit suggestions to both customers and employees that improve waiting and efficiency times. McDonald’s and Wendy’s merged AI similarly, but with mixed success, with some customers complaining about incorrect requests.
Taco Bell customers now order Guac with chips – or rather, request Guac with the help of semiconductor chips.
raucous! BrandsThe restaurant collection will participate behind Taco Bell, KFC and Pizza Hut, with Tech Juggernaut Nvidia to integrate artificial intelligence into its arrangement and processes, NVIDIA Advertise on Tuesday.
raucous! Technical brands will be used to take summonses, and to speed up waiting times by suggesting a specific list of customers who take a short time to prepare. This technology can calculate the number of cars in the leadership line, create action plans for the series managers, and analyze the best -performance sites, which is Yum! A brand spokesman said luck. The restaurant group plans to launch new technology in 500 sites by the end of the year.
NVIDIA Partnership with Yum! Trademarks, the first invasion of restaurants, will help to mediate the giant for fast food Bye before day! The AI-Movement was launched last month with the aim of simplifying more than 300 million annual digital transactions. About 25,000 from Yum! From the global sites 61,000 is used by at least one by Yum! The product, which helped reduce food waiting times and better tracking requests, according to the company.
Nafidia and a day! The brands enjoyed both strong years, as the technology giant has reported the explosion of 126 % revenues 60.9 billion dollars In the fiscal year 2024, although the noise continues to reduce fears of increasing competition and economic uncertainty. raucous! The growth of revenue by 7 % on an annual basis to 7.07 billion dollars In 2024, mostly thanks to Taco Bell sales.
The deficiencies of artificial intelligence for fast food
The integration of artificial intelligence into demand systems was a delicious project for fast food chains, as automation technology allowed them to do so Providing employment costsand Improving the accuracy of the demandImproving operational efficiency. Since 2019, McDonald’s Buy or invest in Artificial intelligence companies to accelerate the taking of requests, and in 2023 I started using Google Cloud To analyze data in real time. Wendy has similarly announced her plans last year to integrate artificial intelligence In its digital list. Technology may suggest a specific list of customers based on weather or time from today.
To date, some of these experiences of artificial intelligence, just like a fungal French oligarchy, fluctuated. McDonald’s ended his two -year traps With IBM In 2024, which was providing technology command orders. The change came after many customers on social media Incorrect additions are greatly correct To orders, from nine sweet tea to Pats of butter.
Wende Dineses had a similar reaction to the announcement of the digital list working in Amnesty International, for fear that this would increase the victory rates and increase food costs-which is something from the company to reject.
New partnership
Raghuram Iyengar, Professor of Marketing at Wharton School at Upenn and Director of the Innovation Faculty, Learning, Experimental Research and Analysis initiatives, optimistic about NVIDIA and Yum! Trademark partnership. Even in the past six months, artificial intelligence has advanced, and we hope that it will be sufficient to solve some other sakes that other fast food chains faced. luck.
During that time, many also have More adapted To artificial intelligence, using the search tools that have been active. As a result, fast food restaurants may have to face less work with skeptical or skeptical customers. But some of the success of the integration of artificial intelligence in the future in ordering fast food depends on the appetite of consumers to interact with technology in areas outside their phone or computer screen.
“The warning, of course, is when you think about many of these consumers who interact with these vocal agents, do they want to do this in every part of their lives?” He said rent.
More importantly for Nvidia and Yum! Trademarks, logical partnership, IyENGAR. raucous! Trademarks are not a technical company, and its cooperation with NVIDIA can help it refine AI applications without wasting resources. At the same time, at NVIDIA, which is mainly known for the production of chips, an opportunity to prove that it can also be in its applications – especially as investors Keep The company is to upgrade to the maximum market in the sky of $ 2.89 trillion.
“This is a good bet on Nvidia itself,” said Iyengar. “How can they work to provide services to other companies?”
This story was originally shown on Fortune.com
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