What was already a difficult year at the box office (make a harsh handful of years) is about to become more cruel. As we mentioned recently, it led the tariff for US President Donald Trump China to consider stopping to allow any Hollywood films to play in the country. Recently, Trump has made a 90 -day contract on his tariff around the world, with the exception of China. Instead, he raised the definitions again on the country, and the trade war escalated between two of the world’s largest economies. Now, this trade war is officially to Hollywood.
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According to a new report from BloombergChinese organizers will formally reduce the number of American films permitted in the country in response to the definitions of Trump. How severe is the remaining reduction, but China has already preferred local titles in recent times, including this year “Ne Zha 2” (which has made more than two billion dollars of Chinese ticket sales alone). The Chinese cinema administration was saying this in a statement:
“The wrong measures that the US government misused the use of a customs tariff for China will lead to an increase in the birth of the local public towards American films. We will follow the market rules, respect the selection of the public, and reduce the number of imported American films in a moderate way. China is the second largest film market in the world.
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While Hollywood films have been much lower in China since the epidemic, they remain the second largest film market in the world. In addition, some films still perform well there. “Avatar: The Way of Water” achieved $ 2.3 billion worldwide, with $ 246 million of this total of China. With Disney launching the release of James Cerene: Fire and ASH in December, this possible effect of the new policy is the focus.
The box office will suffer in the short term, but what about the long -term effect?
In total, US imports have achieved about $ 950 million in China in the calendar year 2023. This is only a small part of the country’s total market now, but Hollywood needs every dollar you can get. “Water Method” will still be a film worth two billion dollars even without China. But something like 2021 “Godzilla Vs. Kong” made $ 188.7 million out of its global total of $ 467.8 million In China. This film was provided directly by that ticket sales.
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Grant, in most cases, Theaters keep about half of the boxes from the box officeWhile studios see only about 25 % of these funds from China (due to international taxes and other factors). However, 25 % of 188 million dollars remains a lot Of money, while 25 % of 950 million dollars is a lot From money. This is the biggest point here. Many of the money studios you can use now will evaporate.
The other issue, as CFA explained, is that Chinese filmmakers may not tend to support American films at the present time, given the ongoing trade war. So, even if it is a movie like “Mission: ISSISTRICT – The Final Reckoning” can secure a theatrical version in China, ski may be more strict than it was late.
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For years so far, I prevent you, Hollywood was unable to rely on the box office in China as it was. This means that the main studios cannot depend on strong beauty from the country even before this chaos. But there is a big difference between the inability to rely on it and wipe this money from the entire plate. This is what we look at now, and at a time when the box office is more volatile than it was ever, the industry as a whole can put these setbacks. However, we are here. One can just hope this is just a short -term issue and that there are no long -term repercussions of the relationship between Hollywood and China, although this seems a distinctive possibility.
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