Chelsea are finally “close” to announcing the new interface for their shirt sponsors

Chelsea could finally be close to landing a new shirt sponsor after playing just under half of the 2024/25 season with no branding adorning the front of their shirt.

Amid major turmoil in the wake of the club’s 2022 World Cup bid, Chelsea have started two successive seasons without a shirt sponsor. While the shirt may have a more ‘pure’ look without a logo or company name on the front of it, this is the revenue the club is missing out on.

For reference, Manchester United’s current deal with Qualcomm, which features the company’s Snapdragon branding on shirts, is believed to be worth £300m over five years until 2029.

Chelsea It enters into a short-term £40m partnership with Infinite Athlete just weeks into 2023/24. But a new partner could not be found for this campaign and the Blues continued to play in regular shirts.

the Daily Mail It shows that Chelsea officials believe they can get better offers than they received over the summer, with that patience likely to pay off now that the Blues are back in the Premier League table.

Up to five companies are said to be “looking” to win the contract, with Chelsea described as “close to announcing” a new primary shirt sponsor. No names were mentioned, but the Mail report suggests the participants are three airlines and two technology companies.

Emirates and Etihad Airways are already represented Premier League At Arsenal and Manchester City respectively. But more than half (11) of the top 20 clubs in League One this season are still offering betting companies, even with a collective agreement in place to withdraw gambling sponsors from the front of matchday shirts from the start of 2026/27.

Among Chelsea’s most distinguished shirt sponsors over the past 30 years have been Coors, Autoglass, Emirates and Samsung.

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