Car manufacturers jump on the Tesla brand problems with EV offers

Tesla Trade -ins in the US At All the time is high When some owners become disappointed by Elon Musk’s policy, only some want to avoid their caring car.

Auto industry companies invalidate the opportunity.

Polestar, Lucid Motors, Volvo and Ford – TESLA has long been abandoned in EV sales – benefited from the brand recovery by launching the bonuses of conquest and incentives that challenge the brand’s brand loyalty.

Soon after the start of POLESTAR, a $ 5,000 discount, Jordan Sales Chief Jordan Hoffman, said that the reward was already successful.

“This week has seen some of the highest ranking of the POLESTAR 3, and the response to the incredible Tesla Conquest’s offer was.” On LinkedIn.

Most of the offers do not require buyers to actually trade in their throat to qualify, although Joseph Yun, consumer vision analyst in Edmund, says that the trend certainly indicates the owners of EV making the key because of the last car maker Reducing the brand value.

Musk’s use of his wealth to help Electing Donald Trump has led to his post and the subsequent seizure of the federal government across Dog is to tie a selm with controversial billionaire. A protest movement known as the name Tesla removal It spread worldwide. Meanwhile, there was an increase in sabotage of property and vehicles Tesla. The most violent attacks, which included intentional burning, incurred President Trump’s anger, who pledged to address such incidents as “” “Local terrorism“

Whether Malik Tesla on the side of the demonstrators or not someone wants to spray a cross on his car, Yoon said that buyers are ready to get rid of their cars at a confusion.

“What are these types of conquest rewards programs that benefit from them is that these men (trade in their smoothness) in any case. What if we make them more sweet to them and make sure they come to us instead of a competitor?” Yoon said.

On the side of the auto industry, Sean Taker, Kelley Blue Book, told Techcrunch that trade economics are currently different due to the unique situation of Tesla.

“Usually, when a trade trader takes, either they put it on their side used from work and sell it, or in some cases, they will sell it to a auction company that you will then sell to a different agent. So they sometimes take a moderate loss to them, but in a normal market, they can avoid it.” “This is really different with Tesla at the present time because it is very difficult to fix the re -Sale of Tesla in an environment in which their public image changes very quickly.”

Taker pointed out that smaller brands such as Polstar and Lucid are ready to lose in the trade in order to remove Tesla from the road and put one of their cars on the road.

Yun said it was completely logical to EV makers at UPSTAR to target marketing towards their main competitor.

Early indicators show political musk activities It negatively affected the sales of new cars. It is not clear whether these incentives and commercial discounts will make Tesla’s share in the EV market.

Consequences Trump’s new tariff for Trump It may increase the complexity of the results as buyers search for low -cost compounds.

“The big edge of Tesla is that most of its cars are manufactured here and a very small number of imported parts,” Yoon said. “Many of these new EVS have many foreign sources that participate in its parts and manufacture. So who knows how this will come out?”

Trade Tesla options

Polestar began to introduce a special introduction $ 5,000 discount For drivers of Tesla looking to rent Crossover New Polestar 3 for the company in February. This deal, in addition to another $ 15,000 of the incentives for clean vehicles for consumers who are renting, can make Tesla owners a total of $ 20,000 of 2025 volts to make switching.

The clear engines also started quietly Presenting the owners of Tesla Up 4000 dollars of discounts when purchasing a SIMAR 2025-2000 Sedan 2025-2000 to buy the car, and another $ 2000 if you exchange your current Tesla. Lucid also sweetens the deal by taking another $ 1,000 from the top of vehicles available at the sales studio site at the time of demand.

Polestar and Lucid say that buyers should receive before April 30.

In the middle of March, Volvo launched its incentives worldwide, as customers who currently own or rent any $ 1,000 bonus to buy or rent 2024 Volvo fully electric or any 2025 or 2025.5 (mid -year update), as long as it is delivered before the end of April. This means that buyers do not even need to buy EV to take advantage of this deal. Volvo’s only 2025.5 model is the XC90 Hybrid SUV.

Ford has just closed its $ 1,000 discount for Tesla owners who switch to the new Lightning Mach-E or F-150. The opponent was available to buyers who received their delivery before April 2.

A Ford spokesman told Techcrunch that the auto company has nothing to share with the current or future incentives.