Social Network Blouseand An open source competitor xHe changed the publishers to follow the referral movement that arises from the publications on their platform better. according to Comment by Blouse employee Emily Liu, the company is now sending referral traffic through the “Go” field from Bluesky to facilitate the publishers that follow them when visitors to their website came through a joint link on the social network.
When clicking on a joint link on Bluesky, you will notice that it is briefly displayed by the URL “GO.BSKY.APP” before it lands on the publisher. This allows publishers analysis systems to determine that the visitor came from Bluesky.
Liu notes in a post on Bluesky that the change happened because the news rooms were witnessing the participation of likes and re -publication in the application but had more difficult time in determining how to translate this into “actual website traffic”.
Publishers are considered an important demographic for Bluesky to attract it, especially if it aims to become a source of news in actual time, similar to X.
A number of news means have already been reported In the referral traffic, Bluezki, with some even that Bluezki exceeded the referrals from other platforms, such as Meta and Elon Musk’s X.
For example, Boston Globe mentioned in November 2024 that she was seeing 3x more traffic from Bluesky, compared to threadsAnd 4.5x higher remittances for paid subscriptions. Also in November, the Guardian Editor Australia Dave Erly subscriber The traffic on Bluesky to Guardian was already 2x of threads, and Bluesky to its posts was higher than the referral movement in X in 2024.
New York Times As well as the other smaller Publishers It also saw a higher user sharing with Bluesky.
Blues Ko Rose Wang explained At a time when the referrals of Bluesky were rising because “unlike other platforms, we do not resort to your ties.”
Her message was excavated in each of the topics and x, which The way the links appeared in their application changed To encourage more people to publish to X directly, instead of outside the site. (X Master of Musk certain X X’s X algorithm is designed to improve the time you spend on X, and for this reason the links did not get “great attention”.)
The market intelligence provider indicated this Bluesky generated 38.6 million visits issued In November 2024, it spread through a variety of news sites, while topics produced 24.5 million referrals. However, the company indicated that 42 % of the traffic traffic was directed by users to its brotherly application, Instagram, and not on publishers.
He asked Techcrunch Bluesky when he completely succeeded in changing the links through their “Go” sub -range, because it is not clear based on the LIU post. The company did not immediately respond to our request to comment, but later confirmed that the feature was presented with version 1.99 of the application last week and fixing the following mistakes.
After publishing, It also published a Bluesky account It has now made it easy for news rooms to track traffic to its sites.
“Starting this week, we made it easier for news rooms and more to track the amount of traffic that Bluesky sends to its sites,” it states. “For those who prepare analyzes, referral Bluesky is Go.bsky.app”, she says.
The company is working on referral issues for some time. Last November I decided not to go forward Another solution to the referral problem that included the cancellation of the optional subscription. Liu said earlier this month that the reference case had been repaired with The latest Bluesky updates was launched March 10, 2025. She also replied to a publication on Wednesday to add That the referral feature I just got the repair of other mistakes on Monday night to address other issues.
Updated after publishing to include Bluesky Publishing and confirming the new feature.
https://techcrunch.com/wp-content/uploads/2025/01/bluesky-GettyImages-2185142051.jpg?resize=1200,800
Source link