Auto industry companies are looking for a “chance in chaos” from the Trump tariff

Detroit – as president Donald Trump25 % Definitions on Imported vehicles He was appointed to turn the effect, executives in Ford Motor She defended to learn how to respond to the new drawings.

While they are still and their industry counterparts are trying to move in the effects, Ford decided to move quickly in one field by presenting the employee pricing program – called “From America, for America” – For us consumers.

Such programs were historically controversial, as it sells vehicles close to or less than the prices of bills for merchants and eaten them in already narrow profit margins for retailers. But Ford decided that the time was appropriate in launching the program to promote its American operations – the largest among auto manufacturers – and to help sales amid consumer fears and economic uncertainty due to Trump’s tariff.

“We understand that these are unconfirmed times for many Americans,” Ford said in a statement on Thursday morning.

It is an example of how some car manufacturers try to find a “chance in chaos” or try to “benefit from the moment” medium DefinitionsHe also told many industry analysts CNBC.

“I love it completely. I think he will lead sales,” said Ford Mark McVer, the owner of Olathe Ford Lincoln near Kansas City, Kansas. “It is really exciting to see Ford ascends and takes the initiative in this program. I think it is a great play … it’s really a real deal for the customer.”

Ford, which helps retailers financially with the program, told the merchants one day before Thursday. She publicly announced the new program – which will last until June 30 – hours after the start of the fees.

With the orientation of definitions, Ford was also very viewed by Wall Street analysts as one of the most placed auto manufacturers due to its large American production emissions, specifically for trucks.

Ford shares were better than their competitors this week, closing the week by 1.4 %. Who compares with the father Chrysler Stelantis Loss 14.2 % and General Motors 5.4 % decrease for the week.

Others follow the Ford strategy, which is also assisted Prices and profits of vehicles Being higher since Covid. On Friday, the Crossown Stelantis competitor announced a program similar to the marketing of employees, while Hyundai Motor He said he would not raise prices for at least two months to reduce consumer fears.

“It is logical that they will try to take advantage of the moment,” said Erine Kitting, CEO of Cox Automotive.

Keature notes that with Ford and Stelantis – which is the latter in Europe but has major operations and brands in the United States – it is a reminder to consumers that they are local “companies”. Car manufacturers also have stocks, including old models, which they need to sell to make room for newer vehicles.

“Carrying out these new vehicles to enter the showroom and try to maintain this market share is very logical,” Kiting said. “Anyone is able to overcome the price there at the present time, with the level of demand, will be able to stick to his share in the market for a longer period than others, and perhaps pick up something from those who are not ready to meet the customer where they are now.”

Ford and Stellantis like Trucks and Jeep To Cox Automotive.

The two companies were also among the only major car manufacturers this week that reported noticeable declines in vehicle sales in the first quarter. Stelantis was nearly 12 %, while Ford fell by 1.3 % from the previous year.

COX reported that the average supply vehicle in national days was 89 days, while those brands were between 110 days and 130 days. The automotive industry is historically that supply of health days ranges between 60 days to 80 days.

In light of the definitions and fears of potential prices, the demand for vehicles was high. Consumers She died to the agents of the agents At the end of last month, when Trump confirmed that the definitions will come, which leads to great sales gains for many auto manufacturers.

Cox Automotive You can sales of new vehicles In March, it amounted to 1.59 million units, which greatly exceeds its expectations and distinguish the best month of sales volume in four years.

Randy Parker, CEO of Hyundai Motor North America said, ” During a media call. “I was doing this now for a very long time. So, many people, I think, rushed this week, especially, to try to overcome the definitions.”

Selling now because future sales are not guaranteed can also help if there is an American stagnation. Jp Morgan on Friday Its probability of American and global stagnation has sparked 40 % chance to 60 % chance by the end of the year.

“Since the demand is now, it is logical (offering incentives to consumers) because everyone says:” I must go now, “may go ahead and reap the benefits now if we go to the recession.”