American cars are facing sharp challenges competing in Europe

Most people around the world either need or want to buy a car. But when it comes to choosing the model, American compounds become short. In other words, people outside the United States seem to avoid buying American vehicles. Instead, they prefer to buy their local version.

Consider these car sales numbers. In 2024, the United States imported 757,564 new vehicles made in European UnionWhile the European Union imported only 169,152 from America, according to the European Automobile Manufacturers Association. European Union sales to the United States reaches 38.5 billion euros (43.9 billion dollars) for 7.8 billion euros (about $ 8.9 billion) sold to Europe.

A large part of the cause is a 10 % tariff that the European Union places on all imports of cars and light trucks. Compare this with a 2.5 % tariff for cars before President Trump’s recent changes. This alone puts us cars in a non -favorable position compared to cars made inside Europe.

Stelantis offered the employee’s discount to the American buyers

Some of the best -selling American trucks and cars in Europe.

For example, in the United States, the price of the Chevy Tahoe starting menu, a large four -wheel drive vehicle, is $ 59,000. In Norway, this reaches $ 100,000 once the taxes are added. Elsewhere in Europe, you will continue to pay more: in France, up to $ 60,490.

It can make taxes and other added costs the cost of even the used car. For example, Fox Business found 2021 dodge RAM It was recently offered in 2.5 million Norwegian Crohn, equivalent to $ 235,000.

The new Ford Ranger truck will start in $ 33,808 in the United States, but $ 40,000 in France and Germany. Outside Europe, the cost is the same in China and Japan.

The Jeep Grand Cherokee starts from $ 38,490 in the United States, but $ 64,830 in France and $ 61,990 in Germany. In Japan and China it will cost about $ 61,990.

Chevy Corvette C8 STINGRAY starts from $ 68,300 in the United States but $ 69,990 in France and Germany. In China, it is $ 76,990, and in Japan, $ 69,990.

The Tesla Y model costs $ 50,630 in the United States, but $ 51,289 In France And $ 51,175 in Germany. This was the only American car to be the best -selling sales in any European Union country during 2024. They were Denmark, the Netherlands and Sweden. In all other European Union countries, people have chosen uncontrolled cars as the best option. In China, the Tsela Y 36,430 dollars. In Japan, it is $ 61,600.

Each country has different car taxes, which usually depend on the price of the car.

General Motors to increase truck production in the United States after the announcement of the Trump tariff

There are issues other than the prices that make American cars and light trucks less attractive in Europe. It is worth noting that American cars tend to be much larger than European cars, as they weigh about 20 % on average European cars. This makes us cars more expensive, because gasoline is much more expensive in Europe than in the United States in major European economies, such as France, Germany and Italy, gasoline costs $ 7.19 to $ 7.57 per gallon. This is more than twice the last US price of $ 3.22 per gallon.

“From a psychological point of view, you don’t want to fill a large gas tank at the cost,” said Robert Wright, a professor of economics at Michigan University at Michigan Central.

There was also a long or infiltrated bias against the purchase of American cars in Europe.

“Many Europeans also believe that American cars are less reliable than European or East Asia cars at similar prices and a few are in the American design,” Wright said.

“Cars are smaller everywhere in Europe,” said Art Hogan, the chief strategy of the market in B. Riley for Fox Business. “They do not have huge SUVs and they have no large -sized cars. This may have been a challenge to sell American cars in Europe.”

Smaller cars led to smaller parking places, which impose moderate small cars.

In addition, European roads are narrower and tend to be window instead of straight, reflecting the road system similar to the Middle Ages in most countries. “While driving, I haven’t seen a single American car to suit a European road,” Hogan said.

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Another challenge: car safety. This is important when selling American cars in the European Union. European Union laws related to safety are much more stringent than they were in the United States, according to Police, a European cooperative network of cities and regions to improve transportation. The death of roads in Europe has decreased by 16 % since 2013 compared to an increase of 25 % in the United States, and the organization refers to American pick -up trucks as a risk to pedestrians and cyclists.

These safety fears may prevent some people from buying American -made vehicles. “The case is partly due to the consumer beliefs,” says Wright.

Things are similar in other regions and countries that have sales in 2023 of 33,417 vehicles to China, according to the integrated global trade solution. Japan bought less than that in 28,369. Many other countries bought a fewer vehicles.