Amazon’s new shopping assistant knows what you like

Amazon is looking for more ways to customize your shopping experience by detecting a new generation The artificial intelligence tool. The new Amazon feature is called InterestsIt was announced on Wednesday as a way to help you discover products in its store that matches your hobbies and preferences.

Amazon said the artificial intelligence tool, for example, may suggest new football clothes for the American Football Association fans or golf equipment to a golf player or thirsty photographic equipment for someone who loves to take pictures.

The tool, which works continuously in the background, is designed to help shoppers to overcome the chaos and chaos that stand out with them. You can use the conversation language – such as “fermentation tools and tools for coffee lovers” – AI will scan Amazon store for relevant products. The feature will also create designed recommendations based on shopping boundaries.

Amazon Feouths is currently available for a small group of US customers in the Amazon Shoping app and on its mobile phone, with plans to expand access in the coming months. For people with early access, it will appear in the “Mezon Shopping app.

This is the latest upgrade in an increasing group of Amazon artificial intelligence, including more Conversation Alexamore Abstract reviews generated by artificial intelligence And improvements to RovosThe current artificial intelligence assistant. It also comes at a time when technology companies explore how artificial intelligence systems such as real assistants can spend meaningful support to users.

But Sucharita Kodali, an analyst at the Forrester Market Research Company, said that the tool is an extension of the current customization systems that have already been used in retail sale.

“It looks like an other recommendation engine with a preference center,” said Kodali. “Perhaps there is a more beautiful user interface to excite people, but it does not seem different from me from the job on which e -commerce has been conducted for decades now.”

The news coincides with Amazon Spring sale This week, which has savings across Electronicsand Home commoditiesAnd daily necessities and more until March 31.