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Amazon plans to extend it Bonanza shopping for two days this year.
According to the Amazon Services Team, the Amazon Services sent a message to independent sellers, which represents more than half of Amazon sales, that “two days were not long enough” to its main day in 2025. This year the tenth anniversary of this event will represent.
The shopping event can be extended to up to four days, allowing the company and sellers to collect more revenues in the loud economic climate.
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Aaron Sundram, chief stockpile of stock analysts at CFRA Research, believed to be Selling on the day of sale It is a reasonable step to pay the participation, especially since competitors compete with similar deals.
“With an unconfirmed Macro environment and consumers looking for more deals amid tariff and inflation concerns, the longest event can lead to stronger participation,” Sundram told Fox Business.
About the Amazon Prime logo on a connection truck in Saint Ramon, California. (Smith Collection/GADO/Getty Images/Getty Images)
Sundra pointed out that many Amazon competitors have already launched similar events in the summer that exceed the two -day usual Amazon window.
The other major players in the retail industry, such as Walmart and Target, have made similar sales, with the target department week continued seven days. During, Wall Mart dealsSummer sales occurred for four days last year.
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Amazon on the computer screen appears on July 14, 2019 in Orlando, Florida. (Paul Hennessi / Norfuto via Getti Emoxz / Getty Pictures)
The 2024 event on Prime Day won $ 14.2 billion of sales via online retailers within a two -day period, according to Adobe Analytics. This represents an 11.8 % increase from the previous year and confirms the great influence Peak He has the industry as a whole.
Since its launch in 2015, Prime Day has always been a two -day event. Instead of extending the event during the summer, Amazon chose to present a separate event before the holiday season, called Prime Big Deal Days.
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Prime Day is described as one of the major benefits of the main members, who pay $ 14.99 per month, or $ 139 annually, to reach additional benefits such as free delivery, exclusive deals and savings.
| index | protection | last | Changing | % Change |
|---|---|---|---|---|
| amzn | Amazon.com Inc. | 201.36 | +0.23 |
+0.11 % |
Amazon 638 billion dollars in net sales over 2024 achieved an increase of approximately 11 % over the previous year. His annual net income rose to $ 59.2 billion. The market value is about $ 2.1 trillion from Friday.
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