Amazon launches personal shopping claims as part of the payment of the Truceful artificial intelligence

Amazon AI Incondss in its shopping tools to encourage customers to perform more purchases. Company Declare On Wednesday, a new feature called “interests”, aimed at creating a more specialized and conversation search experience.

Through the new feature, customers can enter designed claims in the search bar, reflecting their interests, preferences and even their budget. For example, users may request “models and accessories construction groups for amateur engineers” or “fermentation tools and tools for coffee lovers”.

The interests work to take advantage of the LLMS models to convert daily language into information that traditional search engines can understand, which leads to the suggestions of the most relevant products.

In addition, the tool works continuously in the background, notify users when the new elements that match their interests become available, as well as providing updates on relevant products, returning difficulties, and deals.

Interests are currently available for a selected group of users in the United States via the Amazon Shopping app on iOS and Android devices, as well as on the mobile website on the “Me” tab.

The company plans to expand access to more US agents in the coming months.

The feature of interest is a natural progress of the technology giant while continuing to integrate artificial intelligence into its application. This feature joins a set of features that are already an artificial intelligence system on Amazon, including self -shopping assistant Rovosand Artificial intelligence shopping guidesand Review summariesand Product information created by artificial intelligenceAnd more.

In addition, many other companies are likely to follow in order to enhance customer shopping experience, some have already begun to do so.

For example, Google recently upgraded its shopping tab, and introducing “Vision match“The tool that allows shoppers to describe the clothes they imagine, with artificial intelligence suggesting similar ideas based on the description. It was also launched. AI summary tool To provide product information.