Although Devs Game may feel pressure, brands are optimistic about the chance of games | IPS Zoe soon

For Devs Game, the past 2.5 years of workers’ layoffs make it seem to be the games collapse. But this is not how the brands see.

In an interview with Gamesbeat, Zoe, Vice President of the IB Experience Center, said in an interview with Gamesbeat, that this was an atmosphere in the duties of advertising last week (Iab), in an interview with Gamesbeat.

In an interview with Iab Playfronts, brands soon said to go to games, and the opportunity is huge, as Iab believes that games get only 5 % of total digital advertising spending. This decreased from 6 % of spending in 2022, but he soon said that things revolve.

Some depression should be treated in games. I have seen the game Devs 35,000 workers’ demobilization Within the past 2.5 years, according to Amir Satat, the game’s hero. Part of the reason was firm during the epidemic, but the PowerPoint game champion Matthew Paul He pointed to the disturbing trends as there is more competition for the time of games and players stuck in playing old games for a longer period, which leads to less time to embrace new games. Svat is believed to be employed It is only now began to go beyond gaming.

I think this means that there are many reasons for pessimism and optimism. So it is interesting to see pessimism within the world of games and optimism when looking from the outside.

“The games are almost everywhere between young generations, as 90 to 95 % of Gen Z and Gen Alpha were determined as a player. But not only young people. Everyone is a player.” “The average age of the player is 37 years old. I think we are actually calling for the elderly millennium generation, which is a type of frustration. Contact us with what you want. We are the majority of home speeches in America.”

There are 190 million players in the United States, according to the Entertainment Program Association, and there are about 3.4 billion worldwide, according to Nizo.

“Games are a great way to reach the masses involved on a large scale. And the Grand Theft Auto VI inspecting, making 93 million incredible views in only 24 hours after its launch. It is difficult to imagine a large number.

Emarketer said that the revenue of the American advertising in the game is expected to reach $ 11.5 billion by 2028. The economy of the Creator of Games is expected to reach $ 230 billion by 2034. Brands realize that games have become the largest entertainment industry ever.

He soon said: “What will distinguish brands from each other is their ability to communicate with the masses in real ways by telling stories, which is essential for games.” “We need to stop thinking about marketing in old phrases such as repeating the region and look deeper as an industry. I would like to argue that we have been indexed in time and the right person, and its lack of the correct message.”

“Therefore, it is necessary to find brands a way to connect deeper with consumers by telling stories. Games are a great way to do this because they can convert the advertising experience into a narrative experience where brands need part of the story instead of boycotting them.”

Creator economy

I noticed the rise of the Creator’s economy.

“Creators have taken the world of advertising through the storm, and the creator’s economy is scheduled to deserve half a trillion dollars by 2027. Creators play a big role in marketing and creation, and building society in games. Watching signs that play games is a huge hobby,” he said soon.

She said: “Last year, consumers watched 32.5 billion hours of games content via broadcasting platforms and brands have a successful possibility of their echo successfully with the fans when they work with banners because the game community is very tolerant with no tolerance.” “Therefore, banners are keen not to appear in transactions when working with brands. But even if you set all that happens with the Creator’s economy and AI, brands cannot ignore games because they pay real business results.”

This fear may be incorrect to hinder some brands.

Soon he said: “I think the real reason is that the games are less than 5 % of the spending of digital ads is that we hate change. It is a human nature, and we resist the experience of something new that distracts a lot from what we always have done and what we always know.”

She noticed the characters’ journey in the bad film, and said she was reminded of the game of the advertising world.

He soon said: “If we have made games on the old styles inspired by linear TV, then we move it to something that it was not supposed to be, and we really miss what you really offer.” “If you are sitting here, you are probably likely to be a gaming hero, or at least open to hear about what you can do for your brand, but you may feel that you are frustrated at 5 % but we must feel fired because this is our opportunity to drive. What does we mean to be a leader? This means that we go first, because we can see things that others cannot yet.”

Soon it is believed that others sold the games short.

“When people say games are less than 5 % of digital ads spending, I think I know something that many people cannot see yet. So let’s start the revolution here together today.”

5 % large, but it was difficult to move the needle up with such a large industry. It takes some time to change to register. But soon the brands said that tends to games.

It requires a unique stories in ads to attract the attention of the players. Consider the advertisement created by EA to enhance the battlefield. He mimics something that another player really did in a game, as the player was in a plane that was chasing another player in a plane. The player who chased the plane, turned and fired and fired on the chasing plane. A pursuit was blown up, then the player returns to his craft plane. The player arrived at the plane again and the flight was launched. It was so unique that it became a virus in a video, and the players loved it. EA cloned this scene in its own announcement (some of the players were not happy with that). This was the type of stories novel in ads that work for players.

He soon said: “There are a number of ways I feel that games give way to tell stories just because you are not talking negative.” “Someone says in the chat, I’m hungry. Then you can put an advertisement there or one of the cars that drive in the front glass chapters and then the player gets an advertisement for a front glass. There, there are many contextual signals and data points to integrate them in a story.”

These ads do not necessarily look like ads, but they are authentic for players.

“I think there is a concept that the players are resisting, but I think you should understand society.” “You cannot do this confrontation that leaves after that. You have an understanding and dialogue in society. Also, respect for play. They participate in equivalent ads because people understand the exchange of value. If the advertisement plays the story or understands the culture in which it is going, and this also helps.”

Return to optimism?

While brands have this newly discovered optimism about games as a way to reach young generations, the game developers have been formulated by the past two years. For 2.5 years, there has been deep -working workers and a lack of funding for games, and this began to slow down and replace it only with employment. So the game developers are not optimistic about the upcoming growth waves in the same way as the brands are happy.

“We have seen when Kovid struck a lot of industries a great success, except that the games got a boost.” “Since everyone was at home and the games slept. Then we saw a correction. Game companies rented a handful and then ended Covid, and people continued to do other things. Growth slowed down and agreed.

Now after this course, you hope that brands will lead a new period of growth in games. She said the brands required that they are placed in the games software, and this is an indication of growth.

“These big ads for partnerships, such as Google One and Roblox here, is really important to me. I also think that the Creator’s economy, the rise of the Creator’s economy, which has been clearly existed for a while, has really noticed in the world of advertising.” “I think this will put the wind in the sails of games because the signs are part of the culture of games.”

She pointed out that there is a lot of strong society formed around intellectual property. The brands will help make the bridge in the games with this IP, whether integration processes occur with things like Cosplaying or other factors.

He said soon: “They will see this as the way the creative space occurs.”

Perhaps, however, the games pick up a small part of the advertising budgets now because it is difficult to reach smart ads that attract the attention of the players.

He soon said: “I think this is true. I feel that mobile games are based on ads because they are a free model for playing and that people understand that they get free things in a free gameplay because they are supported by ads.” “They are also used to seeing ads in mobile games. In these worlds, the advertisement is the experience. So it was merged correctly, and there is a way to do this on hard -line control unit games.”

“It is clear that the CTV AD solutions cannot be slaughtered with the solutions of the other channel there and expects not to be upset. They find ways to do so. Is there a reward at the level between the levels where they can make a request from ASS?

Does the brands still have to need to go to games?

“It is difficult to know this. Sometimes games may be reported as part of the mobile phone number or the social number, so we may not see the full number. But I think the change takes some time to become a matter of implementation. The fact that 90 % to 95 % of Gen Z and Gen Alpha determines that it addresses the players.

“So the stereotype of games is a little collapse with a generation that understands games. Then we also see that games are a great way to reach older generations and women like Zynga mentioned. So we are making progress.”

IAB plays the process of brands in working with games. This means apples to measure apples, transparency, and brand integrity-all of which are helped by sellers from the third party.

I noticed that the game industry was beaten by the demobilization of workers so that they could not see the other side of the recession. There is a problem with things like declining time to play games and lack of free time for players to try new games.

He said soon: “For this reason, it is important for us to be able to expand through addresses and issues, and software operations are widely published. So I think this will be what we really need.” “I feel that the game developers are looking to diversify their revenue flows because they have become more difficult and difficult to sell subscriptions. Everyone who competes with the same budget, such as consumer budget and time. They seem to pay for subscriptions. How many games can they play at one time? It is an interesting time.”

As for any other topics, he soon said: “The only thing that I will say, with the rise of artificial intelligence, the Creator’s economy, and many Gen Z and Gen Alpha games, we must break it at some point. It is just a matter of when.”