Agency Ai Startup AMT aims to be “Google Adwords for Seffrens”, raises the seed round

Reservation of an advertising campaign with social media effects is quite easy. For beginners, influencers in marketing can be unconventional, and there is no standard way to communicate with them. On the other hand, marketing agencies that employ a host of people to book and track brand campaigns are limited to the number of influencers who can participate at any time.

Simply put, the ecosystems of creative marketing is kept in several ways through the ancient advertising/marketing agency model. Will it not be easier if Chatbot is able to carry out all heavy lifting, and interact naturally with the effect through a platform capable of expanding hundreds of advertising campaigns?

This is the idea behind the company The agent marketing techniques (AMT), which raised $ 3.5 million in the San Francisco -based seed financing round.

Amt works by obtaining an artificial intelligence agent, which is called lyra, to speak to influencers using natural language, help tasks such as reservation campaigns, follow results, make payments, and inquires. The company claims that Liera can find independently for influencers who match the campaign goals.

Tom Hollands, co -founder and CEO of AMT, told Techcrunch that he was aware of the challenge after managing the influencing marketing budgets himself. Participant founder Christian Johnston (CTO) previously built the ADTECH data infrastructure.

Hollands said: “The problem in the market today is that the way you market the effect is to employ children at the age of 22 and work 20 hours a day, and you are downloading it with the largest possible number of partnerships until it is broken.” “They cannot remember the names of the influencers who send them, and spend all their time manually,” Hollands said.

Amt employs a mixture of artificial intelligence models, including Openai for public use, Google Jimino for Multimodal (i.e. creative videos analysis), and Hume Ai for “Tone”. “We use the best model for each task, regardless of the provider,” Hollandes added.

Hollands argues that since artificial intelligence can “watch” and “understand” the content of the effect somewhat, it can provide a more specialized experience.

“(Amnesty International) can actually understand the tone of the sound of every influence.” “This means that it is possible to communicate with one of the influencers through multiple brands in method (A), the director of partnerships because it has a history history in all these different talks.”

Amt was launched three months ago, which is moving from London to San Francisco, it says it has already attracted agents like Le Petit Luetier, tumors, and wild.

The effect market is expected to be worth 266.92 billion dollars this year,, Traditional SAAS platforms such as Grin and UpFluence, as well as markets like Shopmy and Agentio, require a human sharing to operate campaigns. This is usually shipping by seat. It is clear that the AMT approach by artificial intelligence has completely different economies, given that much less people are involved.

Amt says it usually takes nine hours of manual work to secure one impressive partnership, but only five minutes with its platform.

“Amnesty International is mainly reshaping industries, and marketing is not an exception.