Adidas warns that it will raise prices on all American products because of the customs tariff

Sports clothing giant Adidas He said on Tuesday that US President Donald Trump’s tariff would lead to high prices for all its American products.

The company said it has not yet known how to enhance prices, noting that the global trade conflict prevents it from raising its view despite increasing the profits in the first quarter.

“The high definitions will eventually lead to the high costs of all of our products in the American market,” Adidas said in a statement.

The company said it was “somewhat exposed” to the White House tariff for Beijing – currently in Effective average 145 % -But this has already reduced the exports of its Chinese Chinese products to the United States to a minimum. However, she said that the largest impact came from the general increase in American definitions on all other countries, which are Hold largely 10 % While commercial negotiations take place.

“Given the uncertainty about negotiations between the United States and the various exporting countries, we do not know what the final definitions are,” the Adidas Bayan continued.

“Therefore, we cannot make any” final “decisions about what to do. Increasing the cost due to the high tariffs will eventually lead to an increase in prices, not only in our sector, but it is currently impossible to determine them or create the impact that this can have on the consumer’s request on our products.”

Adidas said it is currently unable to produce almost any of its products in the United States

The company, known as sports shoes including Superstar, Sambas, Stan Smits, and Gazelles as well as sportswear, factories in countries including countries including countries Vietnam and Cambodia – We face a tariff that exceeds 40 % in the absence of a commercial deal.

A similar dilemma with regard to raising prices and the impact of demand facing all retail companies that serve the United States almost One of the low -cost electronic retail devices such as TEMU to Luxury giants like Hermes.

Without the United States cloud, the definitions, Adidas had raised its expectations for the entire year of revenue and operational profit due to a strong orders and morale of the positive brand, the company He said. Instead, she reaffirmed her current view, but said that “the scope of possible results has increased.”

In the largely released results, net income jumped from continuous operations by 155 % in the first quarter to 436 million euros ($ 496.5 million), which is more than 383 million euros in the consensus of the LSEG. The net sales increased by 12.7 % to 6.15 billion euros, as the operating margin increased by 3.8 degrees Celsius to 9.9 %.

The company has finally faded for a year of its cooperation with the controversial musician He cut relationships in 2022 on anti -Semitic comments. She announced last month that she was She sold her last stock from Yeezy.

“A good printing with the company that has made progress in all fields”, despite high uncertainty.

“Until this year, Adidas has witnessed dual growth in numbers sales in all regions and channels, as the sentence outperforms the display of the consumer’s direct offer,” said Mamta Valsheha, the estimated analyst of consumers in Kelter Cheviot.

“The shoes are still strong, as consumers also choose lifestyle clothes, while the performance category also continues to do a good job. Adidas hopes that these trends continue to face the economic uncertainty resulting from the customs tariff in the United States, but unfortunately, we have to wait and see before the full impact.”