ADAPTY launches a web -based solution

During the past few years, Developers Ownership Increasingly Complain About paying fees To Apple or Google for the App Store or Store Distribution Distribution. Application makers often said that the two companies make it difficult for them to earn money outside their systems. New York -based application revenue management platform stomach He wants to change this through its new offer called Funnefox, which helps to get customers through web sites or web applications.

The idea behind Funnefox is simple: it helps applications create tests or web experiments to get customers or on board. Once the customer pays, they get a link to download the application. In this way, application makers do not have to pay up to 30 % of the application store tax.

“A year ago, I had a conversation with our best customers in the revenue tracking product and realized that they were acquiring a large part of the customer through the web by building the acquisition paths internally. We thought this was a great opportunity and decided to build Funnefox to facilitate web facilities for all.”

Adapty works with a closed collection of more than 100 customers for more than a year for the Funnelfox experience. The company said that it followed revenues of $ 20 million during this stage, and customers witnessed double revenues compared to direct revenues from the mobile purchases.

Funnefox has clouds and escape tools to create customer acquisition competitions. It also contains an AI component, which can suggest different questions dependent on the application store or the application store link for the application.

The startup contains two main parts of the work: SDK helps applications with subscriptions and a platform for marketers to target the masses and understand the value of the customer for the customer. Funnefox is the latest version of its suite. Customers can use Funnefox separately from Adapty while using other application revenue tracking solution, such as Revenuecat.

Funnefox operates on the basis of revenue sharing, as the company has reduced user acquisitions. Adapty said a gradual pricing of Funnefox, but did not specify the fine details.

Adapty raised $ 2.5 million in capital so far. Davidwov said the company is profitable. Although startups are not actively looking for financing, it is open to explore donations.

The company serves 10,000 requests and tracked $ 1.2 billion per year. This rises from 2500 applications that follow in 2022. Davidwov said that the company is constantly growing in terms of the number of applications and revenues that were followed.

You want to start, add more artificial intelligence to its products. For Apedty, he wants to use artificial intelligence to help application makers create payment screens that will give them a better transfer rate through design and prices suggestion.