A movie even Dawn is not flipping

It was, all the things that were considered, a large weekend at the box office. For the first time in a very long time, four different films made $ 20 million or more at the same weekend, which seemed unimaginable during the worst moments of the early epidemic. Unfortunately, Sony Pictures “Till Dawn”, which takes his name from the popular horror video game of the same name, was not one of these films. Every soul, let’s hit the brakes before we call it flipping.

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The director David F. Sandberg “until dawn” to settle in fifth place this weekend locally with $ 8 million, with Ryan Kogler, “Singer”, which tops the box office plans for $ 45 million In its second framework. Behind this was the release of the twentieth anniversary of “Star Wars: Revenge of the Seth” ($ 25.2 million), “Accountant 2” ($ 24.4 million), and “Minecraft” ($ 22.7 million). Only then we get to another Sandberg, which represents his return to the type of terror after he directed “Shazam!” Warner Bruce and DC movies.

On the surface, for the first time worth $ 8 million for a possible concession start based on a famous video game that looks like a disaster. However, it is certain that it is not in this case. On the one hand, the external fans appeared at $ 10.1 million, giving the film a global start of $ 18.1 million. More important, Sony maintained a very reasonable budget at only $ 15 million. Even when calculating the marketing campaign, this is a very great investment that comes with a built -in audience.

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Forbidden, “Until Fajr” the film greatly turns from the video gameIt is intelligently related to the source material. However, unless it is completely launched in the coming weeks, this still has a bullet even in theaters – assuming that it can reach a little more than $ 45 million, tender or take. This is not out of reach, depending on how the word is running.

“To Till Dawn” follows the young Clover (Ella Rubin), where she heads with her friends to the distant valley, where her sister disappeared a year ago in search of answers. Explore an abandoned visitor center, killed one by one. development? They wake up and find themselves alive again as they start at night. Unfortunately, they are forced to restore tonight over and over again, just to find themselves facing a different threat at a time. The only way to escape for good is to stay … until dawn.

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It is recognized that critics have been mixed with adaptation, as the masses enjoy a little more convenient. Currently obtain a 52 % cash approval on Spoiled tomatoes To go with the public classification of 69 %. During, /Bill Berra, the movie was at the head of “until dawn”, “ Writing in its review for us that he does not want to “do not do anything more than making a good horror offer.” Currently, though, it is not clear how good the film (or weak) is with a rise in the summer season.

At the end of the day, even if the next weekend decrease is severe, Sony will completely return her money “until dawn” between Vod and broadcast. Heck, even just attracting more attention to the original game may make it worth it. Playing with low budget pictures like this is a good work. That is why “Death On Ikorn” in A24 was worth a shot, although it did not come out. In the concession space, an urgent need is needed for low -risk/high -risk rewards.

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Video game films have become the next big gold in Hollywood. Look just to what is happening with “Minecraft”. But everything can be like “Borderlands”, which was a massive fluctuation for its huge budget of $ 115 million. Instead, giving players like Sandberg an opportunity to do something bold with the applicable IP, albeit at a lower price, it looks like a profitable strategy. Not everything needs to be Blockbuster. Did Sony wanted to see this movie better open? Of course, but described it as unreasonable stirring. This will be fine and may become a modest success. This is far from an imbalance.

“Until Fajr” in theaters now.