Rocco tests put ads in the worst place

The broadcasting work revolves more and more about the number of users ’ads ready to sit for cheap content. Roku pushes this deal to the maximum with its first tests for ads that play in the worst possible place, before downloading your main screen. As expected, users are less than extermination against forcing them to watch commercials just to choose the application they will use (which will likely lead to more ads).

Users on I responded They published their experiences randomly to receive an “unbalanced” advertisement before reaching the home screen. Most people said that the advertisement was for Disney Moana 2. A spokesman for Roku confirmed these anecdotal reports in a statement sent to Gizmodo, describing it as a “test” of ways to show advertising programming while maintaining a “cheerful and simple user experience.”

Roku indicated that the advertisement was skipping, although it is unclear whether users did not see the option to finish the video player early. We asked Roku if the advertising test is limited to smart TVs that run Roku OS or any Set Top Boxes, but the company did not respond to those inquiries.

Roku users on Reddit were not very happy with the sudden flow of ads before they could choose the content they wanted to see. On the official Rocco ForumsAnd some users promise to “expel” their boxes if these ads become permanent.

The real question is the extent of Roco’s broader fans if Rocco is immersed with more ads. Unlike broadcast equipment, Roku is prominent on many TCL TVs, which only help add it to its popularity alongside the free Roku ads. In January Claim Its user base has reached nearly 90 million families in the United States, Canada and Mexico. It is a lot of boxes to serve ads.

Rocco has almost always he has It depends on ads And a data harvesting device. The company collects data on users who can sell to advertisers or data brokers, which belong to the advertising pipeline. The same can be said to many smart TV operating systems, including Amazon’s Fire TV and Vizio with a smart operating system. Last year, Walmart bought Vizio brand for $ 2.3 billionMostly for his user data.

But companies are depleted from places to show these ads. Last April, the CEO of Roku Anthony Wood described more video ads on the home screen. This was in the place he referred to as “The Marquee”, which usually shows a fixed advertisement. This news came after the patents showed that Rocco had achieved how to display ads for users When they stop the content on third -party devicesLike a video game control unit. Although this was not a year on Roku boxes or smart TVs that run Roku OS, it was a sign of how the company is looking to increase revenues.

There Latest profit callThe company has put more ads as its main business engine. Wood told the investors that their strategy is “benefiting better than our head screen”, exceeding the ads of pavilion. “We are very keen to put ads on our head screen.” The CEO also indicated that the company does not want to “break” the main screen, saying, “We are very focused on leading more income, but we are also increasing customer satisfaction.

when “ENSHITTTIFCION“The final result of the purchase of technology companies is certainly that the ads will follow. A full library of Classic Lony Tones. Now, one of the best and viewers to watch Bugs Bunny is affixed to Elmer Fudd is by Watch it on Rocco.

If a sufficient number of people is tired of downloading the advertisement on Roku, some users may find the “duck season” on their top boxes.