The free promotion of free bags in Frontier Airlines to the rival southwest

Frontier Airlines announced a new promotional offer on Tuesday, and aims at Southwest competitor On its latest decision to end the uncomfortable seats and a long -term policy of free bags that have been examined.

The airline said that Frontier travelers can get the economy package for free, which includes a free ornamental bag, choosing a free seat, and free flight changes for all travel without stopping until August 18. Customers will also get a free bag for all flights departing from May 28 to August 18. The reservations should be completed by March 24, according to the carrier.

The airline said: “Some airlines have changed. They raised the fees, took privileges, and made travel feel like a unilateral relationship,” said airline. “If your airline is your dealings like a later idea, it may be time to submit a divorce request. Frontier is here for the apostasy – as it offers a new start with an unpredictable deal.”

Barry Bever, CEO of Frontier Airlines, suggested that if the promotion is attracted, the changes may become permanent.

Airlines see a decrease in customer request and reduce financial expectations

He also mocked the fun in South West, where he told passengers, “Thinking about this as” the final divorce “the old airline deal.”

The move comes a week after South West’s last decision to stay away from the friendly pricing model for customers.

The southwest ends its open policy for sitting

For more than 50 years, southwest supported a policy that allows travelers to check free bags and maintain one of the economy category with open seating tasks, attracting a wide range of Budget passengers.

This has changed last week when the transport company announced that it will only provide free bags that have been examined for some loyal customers and general men starting from May 28 for that. Payment of revenue growth And return to the level of profitability that shareholders expect, according to southwest.

The change came months after the carrier said that it will start providing custom seats and providing distinctive seating options on all flights – a step aimed at increasing profits by shipping higher prices for distinguished seats through its entire network.

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South West said it plans to provide a portion of the compartment extended from the cabin and is expected nearly a third of the seats across the fleet to provide an extended area to the legs, which is in line with what industrial peers offered on narrow planes to the body.

The carrier did not specify a launch date for selecting seats and distinguished sitting. However, a new basic fee for its lowest tickets will be provided in or after May 28, before these changes are valid.

Peter McNali, the global head of the sector’s two sector analysts in Bridge, told Fox Business that although the idea of ​​adding bad fees “may work well in the spreadsheet” the carrier itself “at the risk of losing the share in the entertainment travel market”, on long flights.

index	protection	last	Changing	% Change
Loew	South West Air.	32.40	+0.27	+0.82 %
ULCC	The border is a group of holdings	5.94	-0.21	-3.41 %

While its long policies helped distinguish between the carrier as one of the first to adopt and maintain a low -cost model, financial challenges in recent years forced the airline to reassess its approach.

In addition to its problems, Southwest was among many major American airlines last week that overlooks its quarterly financial expectations because the industry is exposed to the most soft demand paid in a large part of the economic uncertainty.