Topics run on scheduled posts

Threads is previewing another important new feature before the end of the year. The app will “soon” begin testing users’ ability to schedule posts in advance, according to what the British newspaper “Daily Mail” reported. to update From Meta Exec Adam Mosseri.

Mosseri shared a screenshot of the upcoming feature, which shows a simple tool to set a date and time for the post to be published in the Threads post editor. Interestingly, Mosseri said users will only be able to schedule new posts, not replies to existing posts because the company wants to continue prioritizing “real-time conversation.” Although he didn’t give any indication of when the tool would be rolled out more widely, he did say that the feature has been in the works “for months,” so it’s possible that Meta is planning a broader launch at some point.

The ability to schedule posts will be especially useful for brands, creators, and others who use the service to manage professional accounts. Although third-party tools already exist that allow for publishing scheduling, many of them require a paid subscription.

Post scheduling is the latest sign that Meta is looking to add more features geared toward brands, businesses, and other social media professionals to program. The service has also begun testing Earlier this month. Both features can come in handy when Meta decides to turn on the ad switch for the platform – which is a change That comes next month.