EA partners with Comcast and Peacock on EA Sports FC games

Electronic Arts, Comcast and Peacock have announced a new partnership coinciding with the launch of EA Sports FC 25 and the first anniversary of EA Sports FC Mobile.

This collaboration will see an integration between EA Sports FC, Xfinity and Peacock that will provide in-game customization items to FC 25 players in North America, including unique in-game skins for both Xfinity and Peacock in Ultimate Team that come as post-launch updates. , and offers offered to EA Sports FC Mobile players in the same region.

It should be noted that this partnership with EA Sports FC represents Peacock’s first in-game integration in the gaming space.

Sophia Smith, a US Women’s National Team soccer player and Comcast partner for the Paris 2024 Olympic Games, demonstrated the design of the Xfinity Collection featured in EA Sports FC 25.

“After the excitement of the Summer Olympics, I am thrilled to work with Xfinity to bring FC 25 fans a new kit inspired by my movements on and off the field,” Smith said in a statement. “Xfinity delivers the gold medal experience when it comes to gaming, and I can’t wait for FC fans to play.”

In addition to this in-game collaboration, Comcast is a featured partner at this evening’s EA Sports FC New York Clubhouse event, which will feature Xfinity-branded streaming booths for players.

The event is held in celebration of tomorrow’s global launch of EA SPORTS FC 25, which will usher in a new chapter of the global game for fans, and recognizes Xfinity Internet’s commitment to providing the ultimate gaming experience with speed and reliability.

“As the nation’s largest internet provider, we are driven to deliver giga-speed WiFi and ultra-low connectivity to gamers,” Mark Cruz, senior director of brand partnerships for Xfinity, said in a statement. “We’re excited to partner with EA and Sophia Smith to give FC 25 fans more of what they love through unique, connected experiences.”

“With the launch of EA Sports FC 25 right around the corner, we are thrilled to welcome both Xfinity and Peacock as partners to EA Sports FC,” Charlie Villiers, senior director of franchise marketing at EA Sports FC, said in a statement. “With the introduction of customization content for both Xfinity and Peacock in FC 25, especially partnering with an athlete like Sophia Smith, we are expanding the options available to our players and recognizing our partners in an authentic way through our platform.”

Additional in-game integration for FC 25 will see LED billboards for both Xfinity and Peacock appear in Ultimate Team, contributing to the overall immersive matchday experience in EA Sports FC 25.

“Live sports are a core component of the Peacock brand,” Zaid Al-Assadi, executive vice president of brand and creative marketing at Peacock, said in a statement. “That’s why we’re thrilled that Peacock’s first in-game integration is taking place in the industry as EA Sports FC’s exclusive premium streaming service. We’re excited to connect with passionate sports fans and remind them that Peacock is the true destination for live sports.”

EA Sports FC 25 will launch globally on September 27 for PlayStation 5, Xbox Series EA Sports FC Mobile is available through the App Store and Google Play.