‘This is not the way things work’: Ahead of Shark Tank India 4, Gaurav Taneja talks about ‘1 crore per hour’ reports

YouTuber Gaurav Taneja, famous for his family vlogging channel Flying Beast, will appear in the latest season of Shark Tank India. In a YouTube vlog, Taneja addressed media reports that he earns around INR 1 crore per hour through Beast Life, his whey protein business.

Even before his episode aired, people had already begun to think he was making that much money, he said.

“People are starting to think that I am earning Rs 1 crore in an hour, but that’s not how it works. This is just revenue; it’s not money in the bank or money in the pocket,” the YouTuber said.

He also said that because Beast Life is a startup, everything he and his CEO earn is put back into the business. “Don’t believe everything you see on commercial YouTube channels. You have to understand how the Internet works.”

He also addressed allegations that he went on the show for marketing and not to get money. “I wanted both marketing and money. You can’t run a business without them. We chose both. It’s not like we didn’t want marketing. We did. The biggest companies in the world want marketing.”

Moreover, he admitted that he had some ‘nok-jhok’ with some of the investors on the show, while adding that there would be enough ‘masala’ for his fans in the episode.

He also said that although he did not intend to go on Shark Tank, his wife Ritu Rathee also said that a lot would be at risk if he took Beast Life to the show. Taneja also mentioned how his CEO felt that going on a reality show would backfire on them if investors didn’t like their product.

He also referred to Fit & Flex’s Pathik Patel’s show in season 3, where Deepinder Goyal and Anupam Mittal accused him of misleading customers. Later, Patel accused Sony TV of deleting key parts of the presentation, and ignoring data he later sent to them to support his claims.

Patel also said that he has never claimed that his products are healthy, while adding that Namita Thapar’s response to Anupam Mittal has been deleted. Despite this, Gaurav Taneja decided to enter the show when one of his investors advised him to do so.