Meta will invest in AI-generated personas and profiles to increase engagement

Profiles generated by artificial intelligence Users may soon be flooding Facebook, according to new comments from a Meta AI executive.

Over the past year, the social media platform company has been improving and promoting new AI software and technologies across sites like Facebook. In July, Meta launched new experimental AI character creation tools with hundreds of thousands of characters already created.

While most of these characters are private for now, Meta expects that they will be a regular part of the platform over the next few years.

“We expect that, over time, these AI systems will actually exist on our platforms, in the same way that computations do,” said Connor Hayes, Meta’s vice president of generative AI. Financial Times Thursday.

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“They will have resumes and profile pictures and will be able to create and share AI-powered content on the platform… and this is where we see all of this happening,” he added.

Hayes said investing in artificial intelligence will be a “priority” for Meta over the next two years to help make its platforms “more entertaining and engaging” for users. Currently, users can access Meta AI to edit photos or… Create artificial intelligence assistants.

The Financial Times also reported that Meta is also planning to roll out a new text-to-video software for content creators to insert themselves into AI-generated videos.

Before this rollout, some experts warned that large guardrails would need to be installed to prevent the “weaponization” of technology.

“Without strong safeguards, platforms risk amplifying false narratives through these AI calculations,” Becky Owen, chief marketing officer at talent agency Billion Dollar Boy and former head of Meta’s creator innovations team, told the Financial Times.

It also warned that an influx of AI users could dilute the brand by filling the platform with relatively low-quality content.

“Unlike human creators, these AI characters do not have vivid experiences, emotions, or the same ability to communicate,” she added.

Content generated by artificial intelligence Currently required To embed the “AI Info” tag on Facebook.

In a comment to Fox Businessa Meta spokesperson praised the AI ​​tool’s capabilities.

“With AI Studio, people can create and chat with AI personas that are AI based on your interests. Anyone can create these personas and use them for benefit, pleasure, or support. You can create and discover AI to help with things like teaching you how to use AI “To cook, get quick tips, create comments, share fashion tips, or provide daily affirmations,” the speaker said.

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Although Meta has made significant investments in artificial intelligence, CEO Mark Zuckerberg said In April, it may take a few years before they see any benefit from their AI technology.

“Historically, investing in building these new, large-scale experiences into our apps has been a very good long-term investment for us and the investors who have stayed with us, and the initial signs are very positive here as well. But building groundbreaking AI will also be important,” Zuckerberg said. “This is larger than other experiments we have added to our apps, and this will likely take several years.”

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