No Apple TV Plus? Don’t worry: you can stream it for free this weekend

For anyone who has yet to watch Apple original series like Ted Lasso, Shrinking, Severance, and The Morning Show, they may want to reconsider their weekend plans.

The company announced on Monday that it is offering Free streaming of its original series and movies on Apple TV Plus On Saturday and Sunday, January 4 and 5, no subscription required. In a post shared on social media site X, the Apple TV Plus account said: “This weekend, see for yourself.”

Apple’s “weekend” could start early. separate Press release from Apple Monday gives the dates January 3-5 (although the accompanying video says January 4-5). So it looks like the freebies might start sometime on Friday, perhaps late in the day.

This came after a series of Previous posts which urged people to “save the date” and “stay tuned” in reference to the same dates.

See also: These are the best streaming services

The move is likely part of an attempt to attract more subscribers to it Streaming platform In a market still crowded with competitors including NetflixAnd Prime, Hulu, Peacock, and Max. Industry observers have been around for months Expect a shake and Unification Of streaming options.

Although Apple has never offered a full weekend of open access to Apple TV Plus before, it does occasionally offer free streaming of select content, such as the first episodes of some original series.

The company is also promoting a seven-day free trial to new subscribers, as well as extended trials with the purchase of select hardware products. Subscriptions start at $10 per month.

It’s possible that Apple will push the promotion ahead of the new offerings as well. It revealed the 2024 lineup in early February.