The founder of Realreal Julie Wainwright has amazing new notes

Jolly Winreret took two years old, an incredible achievement from any standard. However, in her new notes, It’s time to get realIt gives the readers something more valuable: a closer look at the chaotic facts of the leadership. Wainwright shares the types of difficult facts that many high executives can be associated with them but rarely discussed it publicly, including what many consider to be the first major setback, which was closing Pets.com during the 2000 market failure.

If you are of a certain age, you definitely remember it. The startup of the online pet supplies has become immediately known thanks to unforgettable Foundation of the sock doll An attractive logo, “Because pets cannot drive.” But what seemed to be just a passing moment in the explosion of the Dot-Com bubble that would cast a shadow on the profession of Wainwright for nearly a decade. “When I talk to the recruits, it was so,” no one will employ you anymore, “Winreret said in an interview with this editor earlier this week.

It was a shock, given that the Windite career appeared in the beginning that could not be stopped. After cutting her teeth in Clorox, she rose through technology companies in the nineties when female leadership in the sector was very rare. As the CEO of Berkeley Systems and then, she worked on the Internet video store Reel. Sold To Hollywood video. She said, “I did better without president.”

Then came the collapse that would have permanently produced many professions. In 2000, Wainwright Pets.com was publicly taken, just to close it later in the same year during the explosion of the Dot-com bubble. The professional strike was exacerbated by one personal: it says that on the same day she informed the employees of the closure of the company, her husband asked for divorce.

“My work has ended, and I get a divorce, and I have no children,” Winarte, 42, remembers thinking as she fully felt the collapse of life. This made the clay worse, the media coverage was “incredibly negative and interference”, to the extent that it says days after the company was closed, the reporters appeared on the doorstep of its door.

Wainwright describes this as a kind of long winter, as it was only shown on roles leading to shift efforts in failed companies. But the crossroads led to a wonderful second work. In 2010, founded RealrealHelp in the pioneer process in the luxury shipping market. Like many founders, Wainwright first established the company from its home, but it quickly surpassed its living room, and today, it processes hundreds of thousands of different luxury elements every month aimed at selling it within 90 days out of more than 1.2 million square feet of operations and operations centers. It is also a company circulating for the public; On her second trip to Wall Street, in 2019, WAINWright took the uniform through the traditional public subscription process.

Unfortunately, this victorious return has its harsh separation. In 2022, Winaret was suddenly removed from the storm by the members of the board of directors who recommended him – another touch that is not ashamed of participating. Instead, the names of the names in the book, and earlier this week, described this step as “playing power” by an investor “who did not get his money from the company and thought he could manage the company better.”

Wainwright – which fully supports the company The current CEO (It was the first rental of the company) – She was still angry. And she indicated in a conversation that “there is no founder who will say that he needs to shoot and remove it,” and this frankly makes the book – and wainwright itself – is very refreshing. In the world of corporate, where people often revolve in novels to make themselves seem to be a bulletproof, WAINWright is a straight shooter; If you don’t like anything, you will not back down from punches. If someone revolves around the story differently from what you see, you will call it. Where he messed, she says that.

The best of that in these notes – in the opinion of this reader – is Winhright’s ability to present not only personal disclosure but practical wisdom. She walks readers through her decision to reward her sales staff in a certain way, and shares her learning about the quadruple leadership that benefited from McKinsey executives, including the perception that was rented by one of the worst types: “aggressive Exec”, meaning, in its words, “

There is also an interesting new chapter that reveals. Wainwright continues its pioneering journey with SpinA nutrition company that develops dedicated nutritional recommendations based on genetics and individual needs.

You can find our full conversation hereVia Techcrunch’s Strictlyvc download podcast. Meanwhile, if you are interested in convincing reading, they are notes and cycle, which provides the founders more valuable than perfect success stories, you can capture the book here.

“I personally wrote it to project owners to give them a realistic vision and we hope to inspire them, as you know, they may think twice and do not make the mistakes that I made.”