The United States has spent more than $ 500,000 on the excessive YouTube ads for the irregular deportation

Just two months later, these advertisements began to broadcast on free TV in Mexico, during football games and peak times. In one of the messages, Naim warns, “If you are thinking about coming to the United States illegally, do not think about it. Let me be clear: If you come to our country and violate our laws, we will cross you. Criminals are not welcome.”

This initiative is part of a broader context of governmental and federal campaigns that aim to inhibit migration, which ranges from public communications strategies, such as advertising panels and information messages, to more aggressive measures such as installing barbed wire and deportations.

The President of Mexico responds

In response, the President of Mexico, Claudia Xinbom, is pushing for legal reform to prohibit foreign propaganda in the local media, describing the sites as a violation of sovereignty. The American and Mexican TV stations – carried by Televisa – have clarified a legal vulnerability to broadcast controversial advertisements, which have now been classified as “discriminatory” by the Mexican authorities.

For Sheinbauum – which was often interests with Trump’s demands to avoid economic revenge – this campaign, which was shown during football games and programs with large fans, crossed the line. On Monday, TV stations demanded advertising. When the advertisements on Mexican TV stations continued on Tuesday, Shinbaum announced a reform of the Federal Communications Law for Foreign Governments to purchase an advertising space for political or ideological purposes. The procedure, which includes social networks, seeks to reflect a gap in 2014, when similar restrictions were eliminated under former President Enrique Benia Nieto.

The sites, the Cristiani Nayyim, links irregular migration with violent crimes: “Children’s distortions. Rape. The killers. These are just a few illegal foreigners we deported,” she says in one of the videos. Investing in digital platforms aims to increase access.

“What can they promote? Tourism, culture, but not discriminatory propaganda,” said Shinbom, who described Nayyun’s messages as an attempt to “overlap” and threw the dignity of migrants.

The president is sure that her initiative will be approved unanimously in Congress, even eradicating support from the opposition, and framing it as a defense of national sovereignty.

One CBP application lacks guarantees

DHS strategy depends not only on aggressive messages but also on technological tools such as the CBP One application, which was used to help migrants prepare to enter the United States and is now allowed to set a date for dates Volunteer deportation Or to apply for asylum. However, human rights organizations claim that the application, which has been promoted in advertisements, lacks transparent guarantees and exposes users to miracle deportations.

On the other hand, Shinbom’s reform puts a dilemma of platforms like Meta and Google: How will the ads paid by foreign governments in Mexico organize? The ban will not only affect TV sites, but will affect fragmented campaigns on Facebook or YouTube, as the Ministry of National Security has invested significantly.

This campaign is part of Donald Trump’s promise to deport “millions of illegal” by 2025, using laws such as foreign enemy law and programs such as ending the humanitarian and Cuban conditional release. Although Mexico has cooperated in organizing immigration flows, Nayyu’s escalating strains are affected by the relationship that already weakens due to commercial conflicts and tariff threats.

While the Ministry of National Security spends millions to deter migrants, the legal maneuvering of Kenbaum can limit future foreign campaigns. But the real effect of both sides will be measured on the digital and material borders.

This story was originally appeared on Wireless En español It was translated from Spanish.