Berial, who says it has 40 million users per month, ads are offered in the United States

Time to Perial For real-it is difficult to make a profit on an application to exchange social images without selling ads or membership. Now, after 500 million euros Going out to the French mobile publisher VoodooBerial publishes the advertisement in the United States

Its initial products include feeding advertisements in the same pattern after the double camera, as well as full daily brands. The application has already tested ads with companies like Levi’s, Nike, Netflix and Amazon, but it will now launch a full American advertising platform.

The company was previously appointed by Tijook, to lead an American team that focuses on sales, partnerships and growth.

Since it seeks to attract advertisers, the Berial Techcrunch that it has an estimated 40 million monthly users, including 5 million active users per month in the United States in general, and Perial says 85 % of its users are Gen Z. The application also claims that in the United States, France and Japan – its first markets – 50 % of users are active per week. (TECHRUNCH was unable to check these numbers independently.)

The application today faces the challenge of staying related to a competitive social scene where heresies come and go.

Founded in 2019, the social application was not fast to disappear Popular in popularity Until 2022, after she got a 30 million -dollar A16Z and Access tour. until Dead and Tikhak They were calling for the benefit of the Perial.

By October 2022, App Intelligence estimated 53 million people have downloaded the application, although only about 9 % of active Android users have opened the application daily. The application hit a cultural landmark when it was Editor on SNL in the same month.

According to the data of the third party analysis company ApplicationsBreal has yet been downloaded 115 million times on iOS and Android, with 33 % of those downloads coming from the United States but over the past few years, the downloads have slowed down from its viral moment. In 2023, total downloads worldwide amounted to 31.5 million, which decreased by 60 % on an annual basis to 12.7 million in 2024.