Google provides user selection bills on Google Play in the United Kingdom

Google said today that she will start providing user selection bills in the UK, giving Google Play developers the ability to use other invoices instead of the Google system. The change begins on March 29, initially only for non -players.

If the developers choose to do this, they will not be able to replace Google Play completely. Instead, the third -party path will be presented as an option.

The developers who choose to use the alternative billing option gets a 4 % discount that they pay to Google (to calculate the fees that third parties may receive as well). Google usually gets a reduction of up to 30 % on the transactions within the application and paid downloads.

in Blog post Upon announcing the change, Google claimed that more than 90 % of the developers on its primary system are “satisfied” or “very satisfied” for the original invoices of Google Play. However, he added, “We realize that some developers may want more options in how to process payments. This launch enables developers to provide an additional bills system alongside the Google Play bills system and users can choose the option to use it when going out.”

The background background is slightly lower than Google being a cute man.

Google’s move is actually a long -awaited response to Competition and Markets Authority (CMA) An investigation dating back to 2022.

At that time, the competition monitor was published a report Based on a year study on the ecosystem of the mobile phone, they indicated that both Google and Apple in the market can be subject to organizational scrutiny. Companies’ application stores-where they were the only billing providers on their platforms-were a special focus point when investigating Google and Apple competition for collapse.

That was only the beginning. In 2023, Google Proposal It can provide user selection bills for developers to settle the anti -monopoly probe. In response, cma Open a consultation They invited the developers to make notes on Google’s proposal.

CMA was closed at the end Investigation against Google and Apple last yearNoting that it plans to use regulatory reforms, Like the digital market competition billTo organize these companies in the mobile phone market.

Meanwhile, Google allows for third -party bills in other places in response to organizational pressure to open the application store for more competition.

The countries where Google is already provided by user selection bills USand Indiaand Australiaand Indonesiaand Japanand And the European Economic Zone (EA)And all of them follow the same committees and fees as in the United Kingdom