Advertisers finally return to X in an attempt to seize the Trump administration

After he bought Elon Musk Twitter and changed his name to X, advertisers Left in movements Due to the harmful and abhorrent content that allowed you to spread on the platform. Nothing has changed around the content – if anything, get worse – but the brands are returning, According to Bloomberg, Because their money suddenly may buy them with the Trump administration.

Bloomberg, cited data from Emarkter, said that X is expected to generate $ 1.31 billion in US advertising sales this year, which represents 17.5 % growth from the previous year. AD global purchases also increased, as X is expected to revenue $ 2.26 billion in 2025 – by 16.5 %. (What deserves, this is still much lower than 4.46 billion dollars In advertising revenues, the company was produced in 2021, in the past year in which it was not interrupted with Musk in any way).

The reason for the return of advertising sales appears to be linked to the prominent Musk position in the Trump administration – a fact that can really reduce both directions to companies. On the one hand, the Trump administration was always completely TransactionsSo if you put some money in the right tanks, you may only be Get some benefits. On the other hand, it can be very retaliatory (especially musk, which seems to be aside anyone in the slightest criticism) and is not afraid to use its wheels of punishment.

It is clear that the latter had already had some influence on advertisers who wanted to do it with X. Earlier this year, Wall Street Journal mentioned The CEO of X Linda Yaccarino hints at the brands that if they did not start spending money on the platform again, they may face some additional audit by the government. It seems that this has succeeded – the Interpublic Group collection, which is currently trying to do so Complete the merging process With the omnicom group that may face a challenge from the Trump administration – it was identified to purchase a large advertisement on X, For all wsj.

It is difficult to spend the height in advertising on anything other than trading. It is not as if the statute has become better since advertisers I started to boycott for the first time. A recent study It was published in Plos One I found that the hate speech increased by 50 % after the MUSK acquisition, with no meaning in robots or other reliable novels Once it was disposed of against As the largest problem in the platform. At the same time, the site loses users, sees a decrease in activity 22 % since the election day While the competitors saw the threads and Blue Jumping.

Apparently, the appearance of your brand between publications Holocaust denial occurred and Promote white excellence It is worth it if it may buy you some good intentions with the administration by enriching “”The first friend“From the president.