The new social media application is punished for users for the mysterious appeal

If there is one social media certainty in 2025, then this is: the rule of anger clicks. Hyperble, hatred, loud deception – all on the course of the cycle – often equivalent to its narration.

But SEZ US, an application just launched by veteran democratic strategic expert Joe Tribe, believes it can be changed by punishing users who are raised for provocation.

The timing may be completely correct. America is entering Omar Al -Qallal With an increasing wave of right -wing extremism that controls global policy. Pits such as Truth Social and X are now working as effective propaganda machines, which reformulates cultural war issues to migrate, DeAnd Cross rights As President Trump’s new sponsorship of America, it is really just a very old version of America. With the emergence of the next era of social media, emerging platforms also have the opportunity to upgrade this moment. Can SEZ, which places itself as the opposite of X, facilitate a better way forward?

“If responsibility, ownership and reputation, then suddenly, all the incentives we have in the real world returned,” says Yevgeny Simkin, the founder of SEZ US ‘and the chief product employee.

Even with the transmission of the speech online to Rated sceneBluesky platforms showed that there is an appetite for a more civil conversation. Instead of strengthening any post that gets Rage Clict, SEZ US uses what its elements call a “reputation engine”, a feature that allows you to evaluate other user posts on the platform through five main areas: approval, influence, insight, importance and motherhood.

In the application, the categories determine the degree of user reputation and total clarity. The higher the result, the more you reach in society. Users can also control those who respond to them based on a person’s degree, while punishing low users by obtaining a lower effect. All posts are visible but you can prevent users from responding, for example, if they do not have high -approval categories. Ultimately, the classifications are designed to hinder the participation about viral moments.

“It is not about the coming supervisors and they say” you are bad, “said Simkin.” Then I know that I should ease how I say things.

In the race to master social media, there was no single solution to everyone when it comes to moderation-for those who I still care about it. The scale can make this task more difficult as the basic system user base grows. For Simkin and his team, the idea was to build a platform “that would wander in all the ways that social media should work instead of the way.” “Camels of straw appeared from Elon (Musk) Buy Twitter“Suddenly, a completely new world seemed possible.

Breaking Twitter, since then The brand renamedThe arms race began between technicians who have all kinds of ideas about the next stage of social media, and how to define them. During this period, in 2022, the SEZ Us concept was born, based on the noble goal of restoring civilian discourse.